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1、-AbstractAlongwitheconomicdevelopmentandsocialprogress,people'sleisuretimeis
increasing,andtheawarenessforleisureofthegeneralpublicalsoincreasesgradually.
Underthisbackground,leisuretourismcameintobeinganddevelopedrapidly.Currently
themajorwayoftourismischangingfromtraditionalsightseeingtolei
2、suretourism.
HangzhouislocatedinthesoutheastcoastofChina.ItisanimportantcityintheYangtze
RiverDeltaregion,andithasalonghistoryandalongtraditionofcultureandleisure.
Hangzhoutourismdevelopmentstartedearly.Hangzhouisrichoftourismresources,
especiallyleisuretourismresources,andithasagoodbasisfort
3、hedevelopmentofleisure
tourism.Basedontheextensivecollectionofrelateddocuments,thisthesissummarizesthe
researchresultsofleisuretourismathomeandabroad.Thewritergetsalotoffirst-hand
informationbythewayoffieldworkresearch.Thisthesisfocusesonthenewtrendsand
developmentsofHangzhouleisuretourismint
4、henewhistoricalperiodandmarket
conditions,usesavarietyofresearchmethodsandtools，andanalysesdevelopment
environment,naturalresources,productstatusandmarketsituationofHangzhouleisure
tourism.Thewriterlaunchedthesurveyfornon-localtouristsandlocalresidents,and
researchesthemarketcharacteristicsof
5、differentconsumergroupstograsptheoverall
situationofnewmarketstatusandneeds.Basedontheseresearches,thewriterproposes
depthdevelopmentconceptsandprinciplesforHangzhouleisuretourism,thoseareglobal
exploitation,differentiateddevelopment,innovativedevelopmentandprotective
development.Thewriterals
6、oproposesspecificdevelopmentstrategies:Firstly,upgrading
theoriginaltouristproduct,suchassightseeingproduct,nightproduct,themeparksand
farmhouseproduct;secondly,focusingoncultivatingfourleisuretourismproducts,those
areleisuretravelproducts,recreationproducts,leisureandshoppingproducts,leisure
7、and
culturalproducts;thirdly,intensifyingthedevelopmentofnewproducts,suchasleisure
sportstourismproduct,leisuremedicaltourismproduct，leisureindustrialtourismproduct
etc.Finally,somesuggestionsaregivenfordepthdevelopmentforHangzhouleisure
tour
