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1、-目录ABSTRACTChinahasbeenproducingteasinceancienttimes,andwasthehomelandoftea.JiangxiprovinceisoneofChina'sfourmajortea-producingareas,andalsooneofthemajorscentedteaoriginareassuchasFujian,Sichuan,Jiangsu,Zhejiang,AnhuiandYunnan.Inrecentyears,withtherapiddevelopmentofJiangxi'seconomyandurbani
2、zation,morejobsareprovidedtofemales.Inaddition,theireducationlevelsareimprovedandtheconceptsarechanged.Drinkingscentedteaintheirsparetime,isnotonlyfortheirphysiologyimprovementdemandunderhigh-pressure,butalsobecause“topgradedrinkingtea,highestgradedrinkingflower",drinkingscentedteahasbecome
3、asocialpractice.ButJiangxi,asarawmaterialproducingareaofscentedtea,itspackagingofscentedteaisstillinuniversallyextensivestate.Thereasonisthatthebrandawarenessofscentedteaitselfisstillquitelacking.Thus,MeiShiJiascentedteaisbredoutinthiscontext.Thescentedteapackagingthistopicresearchesisforwh
4、ite-collarfemalesgroups,andit'lldesignscentedtealogo,colorsandpackagingtargetedlymainlybasedoncharacteristicsoffemales'consumerpsychologyandcombinedwiththeusers'experienceandinnovativeenvironmentallyfriendlypackagingdesign.Throughthesurveyonthecurrentteapackaginginthemarketandcombinedwithfe
5、maleconsumerpsychologyanalysis,thispaperdesignsauniquetriangularscentedteabubblepackaging,whichsolvestheproblemsofexcessivelylongcottonofteabagsandeasilycausingsecondarypollution;thesinglenon-adhesivedesignoverwrapofscentedteanotonlygreatlyreducestheproductioncost,butalsocanbeusedforseconda
6、rypackaginginordertoreduceenvironmentalpollution.Keywords:scentedtea;consumerpsychology;packaging;females;designII----万方数据----目录目录第1章引言·····················································································11.1选题背景和依据····························································
7、···········11.2江西花茶市场及其包装设计需求·················································11.3课题研究对社会经济发展的意义·················································31.3.1为花茶受众群体带来符合其消费心理需求的包装设计参考········4第2章国内外花茶包装设计现状与分析···············································52.1国
