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时间:2018-11-27
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1、StrategicTools&FrameworksGeneralmarketing,strategyandoperationsconceptsforuseinconsultingGeneralToolsForConsultingThelistpresentedinthefollowingsections,thoughnotexhaustive,coversmostofthestandardtoolsyouwilluseinconsulting.Usethesetoolstothinkabouttheke
2、yissuesandtoleadyoufromthefactstoaconclusion.Asyoulookatthesetools,though,rememberthatnoframeworkortoolisasgoodasanoriginalframeworkortool.Playwiththeseideasandframeworksuntilyoudevelopasetofyourownframeworksthatyoufeelcomfortableusing.Finally,payattenti
3、ontohowlogicallyyoustructureyourproposaloranswer.Thisisabitmorestraightforwardtolearnthantheframeworks,butisnolessimportant.Anexampleofastructureforyourinteractionis:1.Stateorrestatetheproblem.2.Identifythekeyissuesforfurtherinvestigation.3.Applytherelev
4、antframeworks.4.Summarizeandprovidearecommendation.Itmayalsobeusefultodiscussimplicationsofyourrecommendationsuchascompetitivereactionsandacceptancewithintheclientorganization.TheFiveForcesMichaelPorter's“FiveForces”Modelforindustrystructureandattractive
5、nessanalysisisaclassicanalysisforcasesthatinvolveadecisionastowhethertoinvestinorenteragivenindustry.Thefiveforcesare:ThreatOfNewEntrantsThreatOfSubstitutesSupplierPowerBuyerPowerIndustryRivalryThreatOfNewEntrants.Thisforcemeasurestheeasewithwhichnewcomp
6、etitorsmayenterthemarketanddisruptthepositionofotherfirms.Thethreatthatoutsiderswillenteramarketisstrongerwhenthebarrierstoentryareloworwhenincumbentswillnotfighttopreventanewcomerfromgainingamarketfoothold.Inaddition,whenanewcomercanexpecttoearnanattrac
7、tiveprofit,thebarrierstoentryarediminished.ThreatofSubstitutes.Thethreatposedbysubstituteproductsisstrongwhenthefeaturesofsubstitutesareattractive,switchingcostsarelow,andbuyersbelievesubstituteshaveequalorbetterfeatures.SupplierPower.Supplierstoanindust
8、ryareastrongcompetitiveforcewhenevertheyhavesufficientbargainingpowertocommandapricepremiumfortheirmaterialsorcomponents.Suppliersalsohavemorepowerwhentheycanaffectcompetitionamongindustryrivalsbythereliabilityoftheirdeliv
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