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ID:26230501
大小:1.28 MB
页数:15页
时间:2018-11-25
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1、SWT优势Strengths1、打破传统资费套餐模式,形式新颖2、资费DIY,减轻大学生消费压力,满足不同消费需求3、符合大学生追求自由、自主的消费理念4、推广3G,是发展趋势机会Opportunities1、学生不同消费需求难以在现有的固定套餐模式中得到满足2、联通3G网络先进,2G网络价格相对较低威胁Threats1、移动市场占有率高,客户忠诚度高2、移动有较强营销势力O劣势Weaknesses1、联通市场占有率低2、有产品,品牌效应薄弱3、联通初期“信号差”的固有印象影响品牌形象StrengthsAdvantagesExperience,knowledgeUniq
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