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1、“营销学原理”课程参考文献目录由于此课程是采用全英文教材，全英语或双语授课，故参考文献目录也是中、英文兼有。此目录是本课程教学大纲的组成部分，其中一部分列在每学期的课程教学方案中，供学生自学参考。References参考文献目录I.BooksandTheses1.Aaker,David,ManagingBrandEquity,NewYork:FreePress,1995.2.Anderson,L.McTier&RuthLesherTaylor,“McCarthy’s4P’s:TimewornorTime-tested?,”
2、JournalofMarketingTheoryandPractice,Summer1995,VoL.3No.3,pp.1-9.3.Bagozzi,RichardP.,“MarketingasExchange,”JournalofMarketing,Vol.39,October1975,pp.32-39.4.Christopher,Martin,Payne,A.andBallantyne,David,RelationshipMarketing:bringingquality,customerserviceandmarket
3、ingtogether,Oxford:Butterworth-Heinemann,1991.5.HagelIII,JohnandG.Armstrong,NetGain,HarvardBusinessSchoolPress,1997.6.HagelIII,JohnandG.Armstrong,TheRealValueofOn-lineCommunities,InHarvardBusinessReview(May-June),1996.7.Hakansson,H.andSnehotaI.ed.,DevelopingRelati
4、onshipsinBusinessNetworks,London:Routledge,1995.8.Jones,D.G.Brian&DavidD.Monieson,“EarlyDevelopmentofthePhilosophyofMarketingThoughts,”JournalofMarketing,Vol.54,January,1990,pp.102-113.9.Levitt,Theodore,“Marketingmyopia,”,HarvardBusinessReview,July-August1960,pp.4
5、5-56.10.McCarthy,E.Jerrome,BasicMarketing:AManagerialApproach,Homewood,IL:RichardD.IrwinInc.,1960.11.Peter,TomandRobertWaterman,InSearchofExcellence,Harper&Row,Publishers,1982.12.Porter,E.Michael,“StrategyandtheInternet,”HarvardBusinessReview,March2001,pp.63-7813.
6、Porter,E.Michael,CompetitiveStrategy,NY:TheFreePress,1980.14.Porter,E.Michael,CompetitiveAdvantage,NY:TheFreePress,1985.15.Porter,E.Michael,“WhatisStrategy?”HarvardBusinessReview,Nov.-Dec.,1996,pp.61-78.16.Prahalad,C.K.&GaryHamel,“TheCoreCompetenceoftheCorporation
7、”,HarvardBusinessReview,May-June1990,pp.79-91.17.Ries,AlandJackTrout,Positioning-TheBattleforYourMind,McGraw-HillInc.,1981.18.Ries,AlandJackTrout,Bottom-UpMarketing,McGraw-HillInc.,1989.19.Ries,AlandJackTrout,MarketingWarfare,McGraw-HillInc.,1991.20.Rust,RolandT.,
8、KatherineN.Lemon,andValarieA.Zeithaml,DrivingCustomerEquity:HowCustomerLifetimeValueisReshapingCorporateStrategy,NY:TheFreePress,2000.21.Schultz,DonE.,S
