动漫培训市场推广计划

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1、中国国际动漫人才基地中国国际动漫产业基地明德实训明德实训动漫人才培训市场推广计划（草案）2008年6月21中国国际动漫人才基地中国国际动漫产业基地明德实训封面....................................................................................................................................1目录...................................................................

2、.................................................................2市场形势分析一、产品(PRODUCT).....................................................................................................41.明德实训动漫师专业培训………………………………………….……….…….42.市场………………………………………………………………….……….…….53.动漫培训市场竞争对手分析…………

3、………………………………….….…….64.产品定位...................................................................................................................9二、目标客户(PEOPLE)...............................................................................................91.目标客户细分.....................

4、......................................................................................92.北京地区目标客户特点...........................................................................................9三、渠道(PLACE)...............................................................................

5、..............................91.传统媒体………………………………………………………………….………..92.招生代理………………………………………………………………….………..91)地方培训基地建设……………………………………………………….………..92)代理招商渠道建设……………………………………………………….…….....103）联合办学……………………………………………………….…………...….....104)战略合作…………………………………………………………………….…….11四、推广(PROMOTION

6、)................................................................................................111.推广手段。...............................................................................................................112.推广的落实.......................................................

7、........................................................113.推广渠道选择...........................................................................................................114.推广的渠道-网吧................................................................................................

8、.....125.推广的渠道-校园................