郑州优羊乳业有限公司创业计划书

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1、郑州优羊乳业有限责任公司创业计划★机密★侵权必究Xxx创业计划书项目名称：畜牧类团队名称：郑州优羊乳业有限公司郑州优羊乳业有限责任公司创业计划★机密★侵权必究团队人员组成（按姓的首个字母排序）：指导老师：完成时间：2012/3/4——2012/3/9郑州优羊乳业有限责任公司创业计划联系人：职务：总经理电话号码：电子邮箱：郑州优羊乳业有限责任公司创业计划★机密★侵权必究地址：郑州高新技术开发区邮编：450001网址：www.yyry.com保密须知本创业计划书属于商业机密，所有权属郑州优羊乳业有限责任公司。其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书

2、后,收件人应即刻确认，并遵守以下的规定：（1）若收件人不希望涉及本计划所属项目，请按上述地址将计划书完整退回；（2）在没有取得郑州优羊乳业有限责任公司的书面同意前，收件人不得将本计划书全部或部分地予以复制、传递个他人、影印、泄露或散布给他人；（3）应该像对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。本创业计划书不可用作销售报价使用，也不可用作购买时的报价使用。创业计划编号：20100530郑州优羊乳业有限责任公司创业计划★机密★侵权必究授方：签字：公司：日期：密级：机密目录第一部分执行总结·························1第二部分产业

3、背景·························22.1行业发展现状·······················32.2产品与技术·························42.2.1产品概郑州优羊乳业有限责任公司创业计划★机密★侵权必究述·······················42.2.2产品技术·······················52.2.3产品优势·······················6第三部分市场分析·························73.1市场前景···························83

4、.2市场特征···························93.3宏观环境因素分析——pest分析·······103.4竞争分析···························113.4.1竞争产品与竞争对郑州优羊乳业有限责任公司创业计划★机密★侵权必究手··············123.4.2竞争优势························133.5内外环境综合分析——swot分析·······14第四部分市场营销战略······················154.1市场细分···························164.2

5、目标市场选择·······················174.3总体市场战略·······················184.3.1市场营销战略图··················194.3.2预计销售进度···················20郑州优羊乳业有限责任公司创业计划★机密★侵权必究4.4营销策略组合·······················214.4.1品牌策略························224.4.2价格策略························234.4.3分销策略······················

6、··244.4.4促销组合························254.5售后服务····························264.6应对市场风险策略····················27第五部分公司战略郑州优羊乳业有限责任公司创业计划★机密★侵权必究··························285.1公司概况····························295.2指导方针····························305.3发展战略····························31第六部分组织与人

7、力资源管理················326.1组织结构····························336.2核心人员简介························346.3考核制度····························35郑州优羊乳业有限责任公司创业计划★机密★侵权必究6.4薪酬制度····························366.5激励机制····························37第七部分生产管理··························387.1总体战