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1、“沃尔玛现象”剖析论文内容提要：“沃尔玛现象”可以从流通革命（零售时代）、沃尔玛分店扩张及其经济影响三个方面来加以剖析。分工（专业化利益）与交换（交易成本）之间的两难冲突主导了经济发展进程，造成流通产业扩张的历史必然性。沃尔玛在流通扩张的产业空间下，在品牌、统一经营模式和现代信息技术等方面打造核心竞争力，对分店进行“复制/粘贴”和“选择性干预”，成功地实现了规模扩大。沃尔玛的进入冲击了当地商业，但推动了零售生产率的提高和整个经济中产业结构的优化调整，改善了消费者福利，总体效应是正面的。关键词：零售时代沃尔玛现象剖析在中国2004年底全面开放零售业的新形势下sum
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