国际商务谈判 chapter 4

国际商务谈判 chapter 4

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1、International BusinessNegotiationsChapter4SomeStylesinInternationalBusinessNegotiationPersonalstyleBeingnegotiations,theymustbelieveintheirowndiscourseiftheywanttobesuccessful.Potentialnegotiatorsshoulddeveloptheirowntalentandvirtues.1.socialstyleThenegotiati

2、onisaformofsocialcontact.Lavishreceptionswithimportant(political)guests,privatedinnersatpopularvenues,gamblingandshoppingjunkets,endlesscocktailparties.Localorfamilyfestivities…Allofthesearedesignedtomaketheoppositionbelievethattheirbestinterestsarebeinglooke

3、dafter.“let’sbefriendsfirstandbusinesspartnerssecond.”2.PragmaticstylePragmaticisveryformidable,bothasastrategyandatactic.Intermsofefficiency,itwillplacecounterpartsonthedefensiveandforcethemtoreviewtheirproposalspurelyfromapracticalstandpoint.Alldiscussionsr

4、untheriskoftangentialdebate,acallforpragmatismwillrefocuseveryoneontheagenda.“Let’scuttothechase…”“Timetocutthroughthehaze…”3.TechnecalstyleFocusesonthedataoftheproductorserviceunderdiscussion,anditaimstotheoppositionbeingworndownbytheonslaughtofhighlyknowled

5、geableabouttechnicalprocess.4.AggressivestyleThenegotiatorswithaggressivestyleusuallyrunroughshodoveropponents,payinglittleattentiontotheircounterpart’spositions.Andmakenoconcession.Skillnegotiatorsadoptanaggressiveattitudeonlywhensupposedlynon-negotiablepoin

6、tsarebeinginvolved.5.ImpassivestyleThepassivestylehasbeensuccessfulusedbymanyskillednegotiatorsallovertheworld.Theimpassivenegotiatorsoftenpretendtobeunreadable.So,healsomaketheoppositiongotoextremelengthstoplease.“Silenceisgolden.”6.PassivestyleThisstyleconv

7、incesthecounterpartstoputalloftheircardsonthetableinthebeliefthateverythingismutuallyacceptable.Onceallhasbeenrevealed,thepreviouslypassivenegotiatorsstart“cherrypicking”findpalatableandreworkingthosetheydon’tacceptable.Itisverycostlytomistakepassivityforagre

8、ement.7.ExploitivestyleEveryopponenthasweaknessescanbeexploited.Negotiatorsmustdetermineforthemselveswhichweaknessestoexploitandwhenandhow.Pragmaticstyle/technicalstyle/aggressivestyle8.S

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