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1、微信在做中国的现状HONG KONG — Liu Xuelong, a television and documentary producer纪录片制作者 in Beijing, hasn’t used his television in years. He gets all of his entertainment on his iPhone 6 Plus, 他的一切娱乐都是在iphone6plus上进行的 where he also taps 轻敲 a plethora过多的，过剩的 of apps to buy plane tickets, pay bills, talk wit
2、h clients与客户沟通 .轻轻点击那上面的大量公用 Weixin, a text and messaging app即时通信应用, is among his favorites.“Every morning the first thing I do when I wake up is log onto登陆 Weixin to see what new things my friends have shared online overnight前一天夜里 ,” said Mr. Liu,25.Advertisers increasingly want to be part of
3、Mr. Liu’s digital world 广告衫商越来越想进入刘学龙在的那个数字世界— and of the other 527 million people in China with smartphones. Next year companies are expected to spend more money ondigital advertising than on television campaigns in China.It is a stark shift这是一个重大转变 from three years ago when nearly half of the
4、advertising dollars went to television and just 14 percent went to digital, according to ZenithOptimedia, an advertising agency. China is also diverging 发散，分开，偏离 from the United States, where television continues to dominate.中国也正在与电视依据主导的美国渐行渐远 “It’s the first time we’ve had an enormous middle c
5、lass emerge一个巨大的中产阶级的崛起 while being digitally connected,” said Jeff Walters, a partner at the Boston Consulting Group in Beijing.“It sets the stage for why digital advertising is so important.”这为数字广告的极端重要性奠定了基础With the largest pool 水池，这里是背景的意思 of smartphone users in the world, China has become a
6、 petri dish培养皿 for marketers and technology companies alike to相似的 test ways to get consumers to buy both online and off.线上和线下Homegrown social media platforms把。。。放在平台上 in China are at the center of the push推. 中国本土的社交媒体平台是这番努力的中心 Facebook, YouTubeand Twitter are all blocked被屏蔽 in China, giving p
7、latforms like Tencent’s Weixin 给了腾讯下面的微信平台 — known as WeChat outside the country — and Sina Weibo an advantage.Coca-Cola tapped into 进入Weixin’s built-in reader内置的扫描器 for QR codes二维码, two-dimensional bar codes二维码 , to start i
