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1、1.IntroductionThemainobjectiveofthisresearchistoanalyzecross-culturaldifferencesandtheirimpactoninternationalbusinesscollaboration.Inordertocomprehensivelyanalyzetherelationbetweencross-culturaldifferencesandtheinternationalbusinesscollaboration,theDisneyinAmericaandFrancewillbechose
2、nascasestostudy.ThroughevaluatingthedifferencesbetweentheoperationsofDisneyintwocountrieswithdifferentcultures,theimpactofcross-culturaldifferencesoninternationalbusinesscollaborationcouldbestudied.Inchaptertwo,thecompanyprofileofDisneywillbepresented,inwhichtheproblemsfacedbyDisneyw
3、illbelisted.Furthermore,theoperationofDisneywillbeanalyzedinchapterthreewherethereasonswhytheDisneyhasencounteredplentyofproblemswillbediscussed.Finally,somereasonablerecommendationwillbepresentedinthelastchapter.2.CompanyprofileofDisney2.1.ThedevelopmentandobjectivesofDisney(1)Thede
4、velopmentofDisneyinFranceFrom1984to1985,theDisneyhadnegotiatedwithSpainandFrancetocreateaEuropeanthemeparkandfinallyFrancewaschose.TheDisneylandinFrancewasestablishedinMarne-la-Vallee,aruralcornerofFrancetwentymileseastofParis.AlbeittheDisneylandinFrancegeneratedup28000jobsandreduced
5、theunemploymentrate,ithadbeenprotestedbytheprotestorsinFrancewhocouldnotaccepttheAmericancultureandevendescribeditasa“CulturalChernobyl”(Phatak,2005).Undoubtedly,thecross-culturaldifferenceshaveposedseriousthreattothedevelopmentofDisneyinEurope.(3)TheobjectivesofDisneylTobeoneofthewo
6、rld’sleadingproducersandprovidersofentertainmentandinformationlMaximizeearningslAllocatecapitaltogrowingbusinessestodrivelongtermshare-holdervalueUndeniably,toachievethesegoals,theoperationofDisneylandinvariouscountriesisextremelyimportantsincewithoutexcellentperformanceofDisneylandi
7、ndifferentcountries,hardlycoulditbetheleadingprovidersofentertainmentintheworld(Bacher,2008).2.2.StrategiestakenbyDisneyIngeneral,toachievetheobjectives,threemainstrategieshavebeenadoptedbyDisney,namelyenhancingguestexperience,expandinggloballyandenteringinnewvacationbusiness,allofwh
8、ichhaveclose
