客户关系和销售管理

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1、客户关系和销售管理-->1Introduction1.1CRMsystemsAlongarketingresearchtheoryfromthetraditionaltransaction-orientedtorelationshipmarketing,CustomerRelationshipManagement(customerrelationshipmanagementCRM)hasgotmoreandmoreapplicationsinChineseenterprises(PeelenE,2005).CRMinsistsoncontinu

2、allysatisfyingtheneedsofindividualcustomers,creatingmorevalueofvariationforcustomersandestablishinglong-termcooperativerelationsersaccordingtothecustomercharacter，thenenhancingtheabilityofenterprisestomeettheneedsofsociety.CRMcanhelpenterprisesbetterattractpotentialcustomers

3、andretainthemostvaluablecustomers.First,CRMisconsideredamanagementidea;itscoreideaisconsideredfrommarketingtheory.CRMhelpsenterprisestomanagecustomersasthemostimportantresources,andemphasizesoncustomer-centric.Throughdeeplyanalysisofcustomers'demand,enterprisescanimprovecust

4、omerservice,continuouslyimprovecustomersatisfactionandloyaltyandgetcustomers'lifetimevalue.Secondly,CRMperformsasasetofsoftalbusinesspracticeanddatamining,dataation,asationtechnology.Italsocollectsandextractsusefulinformationrelatingtocustomers,makesuseofmodelsandothertechni

5、calmethodstocostseffectivelythroughinformationsharingandoptimizationofbusinessprocesses.1.2KeyAccountManagement1.3FMCG2Applications2.1......................2.2KeyAccountManagement2.3.................3ConclusionsReference论文题目：CustomerRelationshipandSalesManagement论文语种：英文您的研究方

6、向：经济是否有数据处理要求：否您的国家：英国您的学校背景：要求字数：１５００论文用途：硕士课程论文MasterAssignment