创业大赛diy鞋店策划书

创业大赛diy鞋店策划书

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时间:2017-11-15

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1、SHOWTIMEDIY鞋店创业计划书所在院校,系:班级:小组成员:指导教师:摘要DIY是英文“Doityourself”(自己动手做)的缩写。DIY-9-商品在中国目前的市场上所占比重并不庞大,而此类商品也没有成为老百姓茶余饭后的话题。所以DIY系列商品在市场上还是有很大的发展空间的。所以我们决定在北京开一家DIY的鞋店。随着中国的发展,社会的进步,人们已经不再局限于物质生活上的满足,而是追求精神方面的享受。所以如何享受才是他们所思考的话题。现如今,吃饭不仅仅为了温饱、穿衣不仅仅为了保暖。生活必须品除了发挥它本身的功能之余又被21世纪的人们赋予了一种新的

2、定义,那就是彰显身份、引领时尚、秀出个性。据调查,如今青少年的消费心理大多都是求异心理。但是由于青少年的购买能力有限,不能通过一些国际大品牌来吸引众人眼球。所以DIY比较受到青少年青睐,此类产品不仅能让他们消费得起,还能满足他们的求异心理,彰显他们不同的性格,让他们在茫茫人海中脱颖而出。我们决定把DIY鞋店开在学校旁边。因为学校附近交通便利,市场广阔,同时不在商业区所以低价比较低廉,因此,可以大大的减少成本,提高利润。而且目前学校附近DTY鞋店较少,自然竞争比较小,前景光明。目录一、鞋店概况································

3、····················3-9-(一)鞋店名称·················································3(二)鞋店组织结构···············································3(三)鞋店性质···················································3(四)主营业务···················································4(五)鞋店宗旨·················

4、··································4(六)鞋店目标···················································4(七)鞋店介绍···················································4二、市场分析····················································5(一)市场描述····················································5(二)市场调查·

5、·················································6(三)目标市场···················································6(四)目标客户···················································6(五)建设进度···················································6三、外部环境分析·············································

6、····7四、内部环境分析·················································71、优势························································72、劣势························································83、长远战略····················································8五、营销策略······························

7、·······················8(一)产品组合描述···············································8(二)竞争策略···················································9六、财务预测·····················································9(一)资金来源···················································9(二)资金年预算支出···········

8、·································9(三)年主营

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