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1、TheCulturalDifferencesbetweenChineseandWesternTraditionalFestivalsasReflectedinSpringFestivalandChristmasChapter1IntroductionAswasthecasewithcommunication,manydefinitionshavebeensuggestedforculture.Wequoteadefinitionofcultureforthesakeofmakingtherecu
2、rringthemeofhowcultureandcommunicationarelinkedtogethermoreclearly.Samovar(2000)definescultureasasystemofsharedbeliefs,values,customs,behaviors,andartifactsthatthemembersofasocietyusedtocopewiththeirworldandwithoneanotherandthataretransmittedfromgene
3、rationtogenerationthroughlearning.Cultureisubiquitous,multidimensional,complex,andall-pervasive.Aseconomicglobalizationhasbecomeahottopicduringthesedays,internationalcommunicationsarecommonamongdifferentpeoplesfromdifferentcountries.Internationalcomm
4、unicationsareinterculturalcommunications.Duringtheprocess,bothofthemembershopeitwillgoonsuccessfully.Butinfact,whenpeoplecausemisunderstandingorworsentherelationshipsbetweenthem,theyoftenthinkthatitiscausedbythelanguageitself.Theymayignoremisundersta
5、ndingduetotheculturalbackgroundsandculturaldifferences.SolearningtheculturaldifferencesaboutEasternandWesternculturesisverynecessary,andfestivalcultureisoneaspectofforeignculture.Mostofuswillthinkthateveryonedoesthesamethinginthesimilarwaylikeus.Ofco
6、urse,thisviewpointisnotright.Ifwetakethingslikethis,itwillleadtocommunicativeproblems.Anditmayalsocauseagreatlossforthetwoparties.Ifweareconsciousofthedifferencesinadvance,communicationswillgoonmoresuccessfully.Itisveryimportantonsomeoccasions,forexa
7、mple,commercialaffairs,21andpoliticalaffairsasithassomethingtodowiththebenefitsbetweenthem.Atthesametime,peoplecanalsoknowaboutdifferentculturesbylearningforeigncultures.Itisbeneficialtousandothers.Sopeopleshouldstudytheculturaldifferencesamongdiffer
8、entcountriesinordertomakeinterculturalcommunicationsmoreefficientlyThemostimportantdaysaresetasfestivalstocelebrate.Duringthesedays,somethingspecialtopeople’sexistence,developmenthappenstothepeople.Whenthefestivalscome,peoplewillcelebratethemwithdiff
