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1、摘要IIAbstractAbstractWiththerapiddevelopmentofe-commerce,onlinereverseauctionshasbecomeanewprocurementtool,whichnotonlycanexpandthescopeofsupplierselectionbutalsoreducethecostgreatly,improvetheefficiency,andbringmoregainsforbothparties.Asaresult,moreandmorecompa
2、nieshavestartedtousethistechnologyforglobalpurchasing.Howtodiscloseinformationdisclosuretoinfluencethebehaviorandbenefitsforbothsideshasbecomeahotissueinrecentyears.Themainpurposeofthisarticleistoexploretheoptimalinformationdisclosurepolicyindifferentphasesofmu
3、lti-attributereverseauctions.Weusethesimulationexperimenttovalidateandcomplementtheconclusionsofmodelderivation,andexplorethemanagementstrategiesofinformationdisclosurebasedontheconclusions.Thisstudyisdividedintotwostagesofbeforeandafterreal-timequote.Beforethe
4、real-timequote,firstofall,wecalculatetheequilibriumofthesupplierwhethertodisclosetrueinformationandthebuyerwhethertoverifytheinformationbyestablishingthegamemodel,thenwegivedifferentcopingstrategiesforbothsidesunderdifferentsituationsandsupplymanagementadviceon
5、bothsidesinordertopromotethehonesttrade.Secondly,wecalculateandanalyzebuyer'sutilityundersuppliers’qualityattributevaluedisclosureornot.Afterreal-timequote,weanalyzetheeffectsofsuppliers'quotescompletedisclosureandincompletedisclosureforbuyerandsuppliersbyestab
6、lishingthedynamicgamebasedontheBertrandmodel,andgraphicalinterfaceisobtainedbyMATLAB7.0software.Andthen,asimulationexperimentsiteisdevelopedtosimulatetheprocessofauctionunderdifferentinformationdisclosurepolicies,andwecollectandanalyzetheexperimentaldatainorder
7、tovalidateandcomplementtheconclusionsofmodelderivation.Finally,weputforwardadviceoninformationdisclosureeffectivefrombuyerandsuppliers'views.Findingsindicatedthat:(1)Beforereal-timequote,improvingtheverificationefficiency,increasingtheintensityofpunishment,redu
8、cingverificationcostandsuppliers'additionalbenefitswhentheydisclosefalseinformation,etccanpromotesupplierstodisclosetrueinformationandreducebuyerverification.Buyershoulddisc
