二外 企业战略管理复习提纲

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1、----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方企业战略管理复习题定义strategymanagement：thetermstrategymanagementreferstothemanagerialprocessofformingastrategicvision，settingobjectives，craftingastrategy，implementingandexecutingthestrategy，andthenovertimeinitiatingwhatevercorrectiveadjustmentsinth

2、evision，objectives，strategy，andexecutionaredeemedappropriate.1.战略管理过程：是公司获取战略竞争力和超额利润而进行的一个投入、决策和行动的完整过程。Thestrategicmanagementprocessisthefullsetofcommitment，decisions，andactionsrequiredforafirmtoachievestrategiccompetitivenessandearnabove——averagereturn。2.战略执行：strategyimplementationconcernst

3、hemanagerialexerciseofputtingafreshlychosenstrategyintoplace.Strategyexecutionisfundamentallyanaction-oriented，make-it-happenprocess-thekeytasksaredevelopingcompetenciesandcapabilities，budgeting，policymaking，motivating，culture-building，andleadership3.Theadvantageoffirst-ratestrategicthinkingan

4、dconsciousstrategymanagementinclude(1)providingbetterguidancetotheentireorganizationonthecrucialpointof‘whatitiswearetryingtodo,’(2)makingmanagersandorganizationalmembersmorealerttonewopportunitiesandthreateningdevelopments,(3)helpingtounifytheorganization,(4)creatingamoreproactivemanagementpo

5、sture,(5)promotingthedevelopmentofaconstantlyevolvingbusinessmodelthatwillproducesustainedbottom-linesuccessfortheenterprise,and(6)providingmanagerswitharationaleforevaluatingcompetingbudgetrequests—arationalthatarguesstronglyforsteeringresourcesintostrategy-supportive,results-producingareas.4

6、.战略管理5项任务图任务五业绩评估、检测新的发展态势、实施矫正性的调整措施任务四执行和实行制定的战略任务三制定战略完成目标任务二设置目标体系任务一制定战略展望和任务使命----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方----------专业最好文档，专业为你服务，急你所急，供你所需-------------文档下载最佳的地方Task5MonitorevaluateandtakecorrectiveactionTask4ImplementandexecuteStrategyTask3Crattastrategytoachi

7、eveobjectivesTask2SetobjectivesTask1DevelopastrategyVisionandmissionReviseasneededReviseasneededimprove/changeimprove/changerecycleasneded1.愿景规划图：CoreideologyenvisionedfutureCorevalues10to30yearBHAG（BigHairyAudaciousGoal）Corepurposevivi