资源描述:
《Expected Benefits from the Opening of Hong Kong Disneyland and the Existing Problems 香港廸士尼开业带来的预期利益及存在的问题》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、香港廸士尼开业带来的预期利益及存在的问题[摘要]这篇论文与香港第一个开业的主题乐园有关。廸士尼乐园,一个世界闻名的主题乐园,选择在香港建立她的第五个乐园王国。这件盛事对香港所有的市民应是既快乐也期待的。可是,由于受到环境变化和难以预料的因素影响,香港廸士尼在开业后有不少问题产生。在这种情况下,最迫切完成的是寻求可行的解决辨法。因此,我们应该根据禾路廸士尼公司及香港政府就香港廸士尼开业前预期所产生的好处与实际运作后产生的问题作比较,从而找出可行及适当的解决方法。[关键词]香港廸士尼乐园;禾路廸士尼公司;预期利益;存在问题;解决办法Expecte
2、dBenefitsfromtheOpeningofHongKongDisneylandandtheExistingProblems[Abstract]ThisthesisisaboutthefirstoverseasthemeparkopenedinHongKong.Disneyland,aworld-classandfamousresortthemepark,chosetobuildinHongKong.ItshouldbeagrandoccasionandwelcomedbyeveryHongKongcitizen.Beforetheop
3、eningofHongKongDisneyland,theWaltDisneyCompanyandtheHongKongGovernmenthadaveryhighexpectationonthisproject.SotheypredictedthatDisneylandcanbringlotsofbenefitssuchaslargeamountofprofit,developmentofthetourismsector,andetc.However,thevariableenvironmentandunexpectedfactorscau
4、sedlotsofproblemsaftertheopeningofHongKongDisneyland.Underthesecircumstances,theurgentthingneedstodoistofindoutthesolutiontotheproblems.Sointhiscase,weshouldanalyzetheexpectationbyWaltDisneyCompanywithHongKongGovernmentandtheoutcomeaftertheoperationofHongKongDisneyland,comp
5、arethesetwosituationsandfindoutpossibleandsuitablesolutions.KeyWords:HongKongDisneyland;WaltDisneyCompany;expectedbenefits;existingproblems;tentativesolutionsContentsCHAPTER1ABRIEFINTRODUCTIONOFHONGKONGDISNEYLAND11.1Thefamousthemeparkintheworld11.2TheReasonsforbuildingHongK
6、ongDisneyland11.2.1SituationfacedbyWaltDisney11.2.2SituationfacedbyHongKongGovernment2CHAPTER2THEBENEFITS42.1ToWaltDisneyCompany42.1.1PROFITS42.1.2LOWCONSTRUCTIONCOST52.1.3POTENTIALOFINCREASINGTOURISTS(ATTENDANCE)62.1.4ASTEPPINGSTONETOENTERTHECHINESEMARKET82.2ToHongKongGove
7、rnment82.2.1STIMULATEHONGKONGECONOMY82.2.2REDUCEUNEMPLOYMENTRATE102.2.3STIMULATETOURISMSECTOR112.2.4INTANGIBLEBENEFITS12CHAPTER3EXISTINGPROBLEMSTOHKDISNEYLAND…..….………................................................143.1Miscalculation143.2Limitedattractingabilityanddevelopin
8、garea143.3Externalcompetitor153.3.1THEHOMETOWNCOMPETITOR153.3.2THECOMPETITORINCHIN