广告营销策划案

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1、自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立广告营销策划案　　篇一：广告营销策划案　　前言　　冬天，干燥而又寒冷，在这种环境下，皮肤容易龟裂，怎么办呢？那就选用实力老品牌“大宝SOD”蜜吧！为此策划了大宝SOD蜜冬季推广计划。因为大宝已是国内知名品牌，所以此次推广主要是对其产品功能特效的强调及促销。　　SOD（超氧化物歧化酶）是一种源于生命体的活性物质，能消除生物体在新陈代谢过程中产生的有害物质。对人体不断地

2、补充SOD具有抗衰老的特殊效果。　　大宝SOD蜜，内含丰富的SOD活性物质，并加入人参、黄芪等天然植物的有效成分，不断给肌肤补充多重营养，它极易被皮肤吸收，并在皮肤表面形成一层保护膜，能不断地对皮肤补充SOD活性物，并能有效地防止角质层水分的散失。经常使用大宝SOD蜜，能延缓皮肤衰老，快速渗透，深入滋润，全家适用，四季皆宜。令您皮肤白皙，容颜娇美，青春永驻。　　大宝天天见,舒心每一天！　　目录　　品牌介绍随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车

3、之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立···········································································································································1市场分析···························

4、················································································································2一、营销环境分析······························································································································2　　（一

5、）企业市场营销环境中宏观的制约因素··········································································2（二）企业市场营销环境中微观的制约因素随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立············

6、······························································2（三）市场概况··························································································································2（四）营销环境分析总结················································

7、··························································2　　1.机会与威胁·····················································································································2　　2.优势与劣势随着信息化和全球化的发展，国家及地区之间的贸易也已成为拉动一国经济的三驾马车之一，甚至是三驾马车之首，奥巴马政府成

8、立之日起自从人类进入商品经济社会以来，贸易即已成为人们日常活动的主要部分，并成为一国经济增长的主动力。国际分工的深化、大量国际统一标准规则的建立·····················································································································33.市场分析总结······································