Analysis on the Development and Prospect of Micro Films 浅析微电影的发展及前景

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1、AnalysisontheDevelopmentandProspectofMicroFilms[Abstract]Withthedevelopmentofnewmediatechnologyandthegrowthofnetworkvideo,afterthemassivepopularityofmicroblogandmicronovels,anewmicroera’sproductisbroughttobirth---microfilm.Acrazecausedbymicrofilmissweepingacrossthecountry.Withtheemergenceof

2、manyoutstandingworks,majorwebsiteshaveopenedmicrofilmproject.Butsincethereisalongwaytomaturity,thispaperwillapplySWOTtoanalyzemicrofilm’sstrength,weaknessandotherprospectandoffersomesuggestionsforthebetterdevelopmentofmicrofilm.[Keywords]newmedia,microfilm,networkvideo,thepresentsituationof

3、microfilm,developmentideaiii浅析微电影的发展及前景【摘要】随着移动新媒体技术的发展和网络视频业务的壮大，继微博，微小说受欢迎之后又诞生一个“微时代”的产物---“微电影”。微电影引发的狂潮正在席卷全国。随着优秀的微电影作品大量涌现，各大网站也纷纷开启微电影计划。但微电影走向成熟还有很长的一段路，本文将以SWOT方式分析微电影的优势、劣势等，并对微电影将来更好的发展提些可行性建议。【关键词】新媒体微电影网络视频微电影的现状发展思路iiiContentsIntroduction……………………………………………………….……………………...11.Th

4、eConceptandCharacteristicsofMicroFilms…………………………………....21.1StyleofMicroFilms……………………………...…………………………...........21.2CharacteristicsofMicroFilms…………………………………………..…….…....32.SWOTModeltoAnalyzeMicroFilms……………..……………….………………...42.1StrengthsforMicroFilms…….…………………………..............................

5、...........42.1.1LowCostandLowAccessThreshold………………………………………...42.1.2SpreadingFastandWidely………………………………...…….……...……52.2WeaknessofMicroFilms……………………………………………………...…..52.2.1LackofQuality……………………………………………………………...62.2.2LackofBrand………………………………………………………………..62.3OpportunitiesforMicroFilms…………………

6、……………………………………..72.3.1FlexibilityofNetworkVideo………………………….…………………….….72.3.2PopularizationandPromotionofMediaTechnology………………….…….…82.3.3EasyAccesstoReceiveFragmentation………..…...………………….............82.4ThreatsforMicroFilms…………………………………………….……………..…83.Suggestions………………………………………………………………..……….

7、......93.1ToImprovetheQuality…………….….……………………..…………..………103.2ToForgetheBrand……………….………..………………….……………….……113.3ToVaryWaysofGainingProfits..……...…..………………….………….…..…….123.4ToDiversifytheTypes…………..……..…..….……………….………………..…..12Conclusion……………………………………………………