芬兰客户关系管理论文

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1、芬兰客户关系管理论文-->芬兰客户关系管理论文-互联网环境下中小企业客户关系管理的发展趋势-)asamagicotetheircorepetitiveness.Atpresent,intheUnitedStates,theEuropeandotherdevelopedcountries,CRMisatastageofrapiddevelopment,allandMediumEnterprises(SMEs),arethemaindrivingforcesofeconomicgroportantroleinthenationaleconomy,duetotheirpet

2、itivedisadvantages,needmorerelyonthehelpofCRMtogainpetitiveadvantages.Hoodelthelarge-scaleenterpriseapplications,itbringsaboutaseriesofproblems:enormousinvestment,plexsystems,long-cycleimplementationandexpensiveusagecosts,ajorSMEs,suchasanagementlevel,resultingindifficultiesintheprocess

3、oftheimplementationofCRM.Ontheonehand,CRMmaintainsahighgroent,butontheotherhand,alotofpracticeshaveturnedoutthatthefailurerateofCRMimplementationisveryhigh.researches,therelevantstudiesareveryfragmented,differentperspectivestoexploreCRManditsrelatedissues,thusformingthejunglestateofCRMr

4、esearches,thelackofaclearaeportantreasonforthehighfailurerateofCRMisthatthetheoreticalstudyofCRMisfarbehindtheCRMbusinesspractices,andtheanypracticeslackoftheoreticalguidanceeansoftheanalysesoftheinformatizationbasis,demand,technologyandmarketofSMEs,thispaperpointedoutthatthetimeisripef

5、orSMEstoimplementCRM.Therefore,itisofgreatsignificancetoimplementsystematictheoreticalresearchofCRMforSMEsintheInterenvironment.Firstofa-->ll,thispaperpresentsasystematicresearchframeeervalueastheinnerlogicclueandcustomerlifetimeastheexternallogicclue,andarrangestheCRM-relatedresearchco

6、ntentsinthefollo:fromcustomeracquisition,customersegmentation,customersatisfactionandloyalty,customerretention,customerChurn,toCRMimplementationstrategy.ThispaperpointsoutthatcustomervalueisthecoreofCRM,andthestudyofCRMbasedoncustomervaluerenderstheinnerlogicofCRMresearchesnotonlycleare

7、r,moresystematic,butclosertothenatureofCRMconcepts.Then,thispaperfurtherfocusesontheanalysisofthecustomervalueofSEMsintheInterenvironment.Onthebasisoftheanalysisofcustomervalue,itsumsupthreemethodsofcustomervalueclassification:thetraditionalpurchase-basedcustomervalue,thecustom