The Translation in Chinese Advertising and the Pragmatic Failure in Its Translation 英语专业毕业论文

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1、TheTranslationinChineseAdvertisingandthePragmaticFailureinItsTranslationAcknowledgementsHereIavailmyselfofthisopportunitytoexpressmyheartfeltgratitudetoallthosewhohavehelpedmeinthecourseofwritingthispaper.First,Iwouldliketothankmydearsupervisor,forherconstantencouragementandguidance.Shehaswalkedmeth

2、roughallthestagesofthewritingofthisdissertation.Shehasofferedmevaluableideas,suggestionsandcriticismwiththeprofoundknowledgeinherresearchexperience.Withoutherconsistentandilluminatinginstruction,thisdissertationwouldnevercometoitspresentform.Second,Iwouldliketoexpressmyheartfeltgratitudetoalltheteac

3、herswhoeducatedandcultivatedmetobeaqualifiedteacherinthefutureinthepasttwoyears.Third,Iwouldalsoliketothanktheparticipantsoftheinvestigationinthefourmiddleschools.Withouttheirhelp,theresearchcouldnothavebeencompletedsuccessfully.Last，mythankswouldgotomybelovedfamilyfortheirlovingconsiderationsandgre

4、atconfidenceinmeallthroughtheseyears.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhogavemetheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.AbstractWiththeintenseglobalizationinthenewcentury,advertisingplaysanincreasinglysignificantroleinth

5、eworldeconomy.Asanessentialcomponentofacommercialmarket,advertisingisgoingintoeveryaspectofpeople’life.ThedeepeningofinternationaltradebetweentheWestandChinaincreasinglyfastensthesignificanceofmutualunderstandingandtranslatingofEnglishandChineseadvertising.Consideringthis,thisthesistriestoapplytheth

6、eoryofpragmaticfailuretoexplorethereasonsforcross-culturalpragmaticfailureintranslationofadvertisements,aformofcommunicationbetweentranslatorsandconsumers.Theauthor,bymeansofliteraturereview,logicalanalysis,andtheillustrationwithnumerousexamplesinadvertisingtranslation,firstoffersagoodunderstandingo

7、fadvertisement,thenconductsasurveyofthepragmaticfailuresintranslationofadvertisements,whichshegroupsintotwocategories--pragmalinguisticlevelandsociopragmaticlevel.AfterthediscussionofthefeaturesoftheC