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1、人口统计学变量对在线酒店评论阅读的影响----酒店管理论文-->Chapter1INTRODUCTION1.1IntroductionofthechapterBeingthefirstchapterofthispaper,theinformationcontainedinthischapterisofparamountimportant.Thischapterisdividedintosevensegments.Thesecondsegmentincludetheresearchbackgroundandthesignificanceofthestudy.anymor
2、epeoplethaneverbeforeareeverydayinteractingputers,ipads,ipodstothesmartphones.Accordingtostatisticalfigures,thepopulationoftheinterusershavereached2.4billionbyJune2012，(Interoreover，priortotheICTersphysicallyvisitedthestores/shopsforpurchasingandrevisitedagainforplaintsincaseofanyproble
3、msabouttheitems.DramaticchangesintheICThaveinfluencedthechangesinmanyindustriesincludinghospitalityandtourismindustry.Hospitalityandtourismisoneofthesubstantialindustryamongmanyglobalindustries(MohajeraniMiremadi,2012).Hotelindustryisconsideredasthekeyfactorforthedevelopmentofthetourism
4、industryisalsomassivelyimpactedbytheICTdevelopments.IntheithPan,2008;Sigala,Lockberoftravellersore,consumers'onlinespendingrelatedtothehospitalityandtourismindustryaresignificant.Thetravelsectorratesamongthetopthreeproductorservicecategoriespurc-->hasedviatheinter(Ericetal.,2006).Arecen
5、tsurveyconductedby(TheNielsenpany,2010),indicatedthat,airlineticketreservationplustoursandhotelreservationsaccountedforabout58%intermsoftotalonlinespendingforplannedonlinepurchasesforthenextsixmonths.Alltheseclearlyshopactingthehotelindustry............Chapter2LITERATUREREVIE).(Hennig-T
6、hurauetal.,2004)entmadeavailabletoamultitudeofpeopleandinstitutionsviatheinter."Variousresearchershadexaminedontherelevanceofonlinerevieationsourceofinformationabouttheproducts/services.Theresearchby(Parketal.，2007)arguedthat,onlineconsumerrevieportantroleasaninformantandremenderofprodu
7、cts.Someauthorsevenentofthema-->rketingmix,andarguedthat,atypeofproductinformationcreatedbyusersbasedonpersonalusageexperience,canserveasaneentinthemarketingmunicationmixandersidentifytheproductsthatbestmatchtheiridiosyncraticusageconditions(ChenXie,2004).Chapter3RESEARCHMETHOD
