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1、商务英语简单题大家好，这是咱国际商务老师给的简答题范围，加红的部分是老师重点强调的题，大家看看吧，嘿嘿，各位加油！其中的意思是咱题库第一章第3题，下面的以此类推。咱一共考五道简答题。Explainthecorrelationbetweenthesuccessandfailureofglobalfirmsandtheinstitution-andresource一basedviews.G1obalfirmscangainsuccessintoday1scompetitiveglobalmarkestitution-a
2、ndresouves.Thefirstfactorlperspectivefocuseearngreatersuccessexternalbusinessenationalbusiness.MNndinternationalizederstandingoftheexsuchashostcountrymtbyfocusingontheinrce-basedperspectifromaninstitutionasonhowcompaniescanbyunderstandingthevironmentsininternE
3、squicktoacquaintathemselveswithanunternalenvironment,arketrules,culturalnorms,andpolicies,willincreasethEirsuccess.Theresource-basedviewfocusesonanMNEs’internalresources,whicharefirmspecificresourcesandcapabilities.Competitorsinthesameenvironmentdonotsharethes
4、einternalcapabilities；therefore,acompanypossessinguniquefirm-specificcapabilitiesdevelopsacompetitiveadvantageinmarketingtheirproductsorinthevaluecreationprocess.Globalcompaniesthatbestutilizetheirinternalstrengthswillincreasetheiropportunitiesforbusinesssucce
5、ss.Explainhowthependulumviewattemptstodescribeglobalizationasacyclicalphenomenonwithmanydifficulties.ThePendulumViewpresentstheeventsinthepresenttimeframeasalong-termmodeltohelpusgainagreaterunderstandingandperspectiveofglobalizationschallenges.Thecurrenteraof
6、globalizationoriginatedafterWorldWarllwiththemajorWesternnationscommittingtoglobalization.Fromthe1950sthroughthe1970s,politicalunrestintheCommunistcountriesformedadifferentviewofglobalization.Noncommunistcountries,suchasArgentinaandBrazil,focusedonprotectingth
7、eirdomesticindustries.Incontrast,theFourTigersspecifically,thedevelopingeconomiesofHongKong,Singapore,SouthKoreaandTaiwanparticipatedintheglobaleconomy.Boththeemerginganddevelopedmarketsbenefitgreatlyfromglobalization.However,seeninahistoricalcontext,globaliza
8、tionnevercontinuesinoneupwardorpositivedirection,hencetheviewofglobalizationasapendulum.Inthel990s,globalizationwasonthefasttrack.However,globalizationproponentswitnessedsignifican
