商务英语专业四级考试术语解释

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1、商务英语专业四级考试术语解释1.globalcompany:跨国公司--acompanythatintegratesitsinternationalbizactivities--Amultinationalcorporationormultinationalenterpriseisanorganization,thatownedorcontrolsproductionsofgoodsorservicesinoneormorecountriesotherthanthehomecountry.（维基百科）2.jointven

2、ture:合资企业--apartnershipthatisformedbytwoormorepartiescooperatinginsomespecialbizactivities.--abusinessorprojectinwhichtwoormorecompaniesorindividualshaveinvested,withtheintentionofworkingtogether.（柯林斯词典）3.merger&acquisition:并购--combiningoftwoormoreentitiesthrough

3、thedirectacquisitionbythenetassetsoftheother.--transactionsinwhichtheownershipofcompanies,otherbusinessorganizationsortheiroperatingunitsaretransferredorcombined.4.distributionchannel:分销渠道；销售渠道--alltheorganizationsandpeopleinvolvedinthephysicalmovementofgoodsands

4、ervicesfromproducertoconsumer.5.listedcompany:上市公司--acompanywhoseshareshavebeenquotedbytheStockExchange.--Apubliccompany,publiclytradedcompany,publiclyheldcompany,publiclylistedcompany,orpubliccorporationisacorporationwhoseownershipisdispersedamongthegeneralpubli

5、cinmanysharesofstockwhicharefreelytradedonastockexchangeorinoverthecountermarkets场外交易市场.（维基百科）6.Industrialcomplex:工业生产基地--amanufacturingareathatconsistsofmanydifferentfactoriesturningoutdifferentproducts.7.brandrecognition:品牌认知（度）；品牌识别--aproductorproductsthathaso

6、rhavebeenrecognizedandappreciatedbylocalconsumers.8.specialtyshop:专卖店--anoutletthatdealsinorsellsaparticularlineofproducts.9.householdname家喻户晓的名字--abrand,person,company,etc.thatisknowntoallorverypopularinaplace.10.loss-maker:亏损企业--abizthatcontinuallymakesnoprofit

7、.11.homecountry:祖国，母国--thecountryonwhichamultinationalcorporation’sHQsisbased.12.quota:配额，定额，限额--arestrictiononthequantityofimportsofaparticularproductthatacountryimpose.13.marketeconomy:市场经济--aneconomyinwhichthemarketisusedtodetermineresourceallocation,prices,an

8、dinvestments.14.neweconomy:新经济--adifferentformofeconomythatismainlysupportedbyITsectorandcharacterizedbyknowledge-basedeconomyinsteadofmanufacturing.--aneconom