国际商务习题.doc

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1、国际商务课程习题辽宁大学国际关系学院世界经济系国际经济与贸易专业邢源源教授lnxingyuanyuan@hotmail.com2007年9月9一、网络练习：利用globalEDGEhttp://globalEDGE.msu.edu/网络资源完成下列练习Chapter1-GLOBALIZATIONExercise1Yourcompanyhasdevelopedanewproductthatisexpectedtoachievehighpenetrationratesinallthecountrieswhereitisintroduced,regardlessoftheaverag

2、eincomestatusofthelocalpopulace.Consideringthecostsoftheproductlaunch,themanagementteamhasdecidedtoinitiallyintroducetheproductonlyincountriesthathaveasizeablepopulationbase.Youarerequiredtoprepareapreliminaryreportwiththetoptencountriesoftheworldintermsofpopulationsize.Sincegrowthopportunit

3、iesareanothermajorconcern,theaveragepopulationgrowthratesshouldbealsolistedformanagement’sconsideration.Exercise2Youareworkingforacompanythatisconsideringinvestinginaforeigncountry.ManagementhasrequestedareportregardingtheattractivenessofalternativecountriesbasedonthepotentialreturnofFDI.Acc

4、ordingly,therankingofthetop25countriesintermsofFDIattractivenessisacrucialingredientforyourreport.Acolleaguementionedapotentiallyusefultoolcalledthe“FDIConfidenceIndex”whichisupdatedperiodically.Findthisindex,andprovideadditionalinformationregardinghowtheindexisconstructed.Inaddition,discuss

5、thechangesthathavetakenplaceovertheyearsinthecountriesrankedinthetop25countries.Chapter2–NATIONALDIFFERENCESINPOLITICALECONOMYExercise1TheFreedomintheWorldsurveyevaluatesthestateofpoliticalrightsandcivillibertiesaroundtheworld.Provideadescriptionofthissurveyandaranking(intermsof“freedom”)oft

6、heleadersandlaggardsoftheworld.Whatfactorsaretakenintoconsiderationinthissurveywhenformingtherankings?Exercise2MarketPotentialIndicators(MPI)isanindexingstudyconductedbytheMichiganStateUniversityCenterforInternationalBusinessEducationandResearch(MSU-CIBER)tocompareemergingmarketsonavarietyof

7、dimensions.Provideadescriptionoftheindicatorsusedintheindexingprocedure.Whichoftheindicatorswouldhavegreaterimportanceforacompanythatmarketslaptopcomputers?ConsideringtheMPIrankings,whichdevelopingcountrieswouldyouadvisethiscompanytoenterfirst?Chap