01 国际商务礼仪1(双语)

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1、ChapterITheImportanceofBusinessEtiquette商务礼仪的重要性Objectives（学习目标）Afteryouhavestudiedthischapter,youshouldbeableto:Realizethenecessityoflearningbusinessetiquette.Analyzetheconceptofetiquettetheoreticallyandrecognizethecharacteristicsofetiquette.Cultivatethecross-culturalawarenessinbusinessco

2、mmunication.Chapter1Goodmannersarecost-effectivebecause:1.Theyincreasethequalityoflifeintheworkplace2.Theycontributetooptimumemployeemorale3.Theyembellishthecompanyimage4.TheyalsoplayamajorroleingeneratingprofitSucceedinginbusinesstodayrequiresnotonlymasteryofone’sjobbutalsomasteryofthecom

3、moncourtesiesofgiveandtakeandofconsiderationforothers.Putthemtoworktoday,andyouwillfindthattheywillworkforyouinallyourprofessionaldaystocome.Chapter1Whyshouldwelearnbusinessetiquette?Testyourself（自我测试）Basedonyourunderstandingofbusinessetiquette,judgethefollowingsituationsanddiscussingroups

4、.1.WhenyouhaveabusinessmeetingintheUK,youshouldA.getdowntobusinessstraightawayB.spendtimeeatinganddrinkingandgettingtoknoweachother2.Themostill-manneredthingtodoatabusinessmealisA.orderalotoffoodB.useacellphoneChapter1Testyourself（自我测试）3.Youhaveameetingwithaclientbutareexpectingacallyousho

5、uldA.turnyourcellphoneoffB.tellyourclientyouareexpectingaphonecall4.Whenyoureceivesomeoneelse’sbusinesscardyoushouldA.immediatelypassthemyourbusinesscardB.lookatthecardandacknowledgeit5.Whenexpressingthankstoabusinessclientwhohasgivenyouagift,youshouldA.sendane-mailbecauseitisfasterandmore

6、efficientB.sendahandwrittennoteChapter1Preview(课前预习)Beforewelearnthischapter,trytoanswerthefollowingquestionsbasedonyourownunderstandingandthenreadthetextonyourbookcarefullywiththesequestions.1.Whatisyourunderstandingofthequotation“EtiquetteIssimplyhowpersons’livestouchoneanother”?2.Whydow

7、edefineetiquetteasapowerfulcombinationofmannersandprinciples?3.Howcanyouavoidbetrayingyourselforcompromisingyourintegrityandbepoliteatthesametime?Chapter1ThestructureofthetextPart1TheConceptofBusinessEtiquette“Whenevertwopeoplecometogetherandtheirbehavioraffec