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1、OnFebruary18,2016,ApplelaunchedApplePay,阅读理解答案 OnFebruary18,2016,ApplelaunchedApplePay,itsmobilepaymentsservice,inChina.ApplePaywaslaunchedwithacurrentandplannedsupportof19ofthecountry’slargestlenders. Payingissimplewiththetouchofafingerandcanhappeninonemotion
2、.Instores,insteadofscanningabarcode,ApplePayuserswillonlyutilizewhatiscallednear-fieldcommunicationtechnology(NFC)andthere’snoneedtoopenanapporwakeyourdisplay.WiththeinnovativeNFCantennadesign,simplyholdiPhonenearChinaUnionpay’sQuickpass-enabledPOSterminalswithy
3、ourfingeronTouchIDtopay.WithApplewatch,justdoubleclickthesidebuttonandholdthewatchfaceuptothecontactlessreadertomakeapurchaserightfromyourwrist.ShoppingwithinappsacceptingApplePayhasneverbeeneasierandthere’snoneedtomanuallyfilloutlengthyaccountformsorrepeatedlyt
4、ypeinshippingandbillinginformation. ThefollowingarecommentsonApplyPay inChina. ”ApplePayhasrevolutionizedthewaymillionsofpeoplepayeverydaywiththeiriPhone,AppleWatchandiPad”saidEddyCue,Apple’sseniorvicepresidentofInternetSoftwareandServices.“Chinaisanextreme
5、lyimportantmarketforAppleandwithChinaUnionPay,userswillsoonhaveaconvenientandsecurepaymentexperience.” ”Chinaisacriticalmarket,forApple,andakeyreasonwhyithasprioritizedthisgeographyfordeploymentofApplePay.ApplePayisintendedtocreateadeeperrelianceonandrelationsh
6、ipwiththedevice.ThegoalistodeeplyengraintheiPhoneintotheuser’sdailylifetocreatelock-inandloyalty,”commentedJordan-McKee,amobilepaymentanalystwith451ResearchinBostoninane-mail. ”TheChinesemarketalreadyhasanumberofdifferentmobilepaymentoptions,butitisimportanttor
7、ememberthatAppledoesn’tneedtosupersedethemtosucceed.ApplePayhelpsAppletiepeopleintoitsdevicesandserviceseco systemandultimatelytosellmoreAppleProducts.IfthelaunchofApplepayensuresitscustomerscontinuetobuyitsproducts,Applewillhavesucceeded”saidJackKent,mobilep
8、aymentanalystforIHSinLondon. ”AlthoughtheiPhoneisapopulardeviceinChina,ApplefacescompetitionfromestablishedmobilepaymentsystemssuchasAlibaba’sAlipay,Tencent’sTenpaya