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1、任务型阅读SimonSinekisnaturallyshyanddoesn’tlikespeakingtocrowds 任务型阅读 SimonSinekisnaturallyshyanddoesn’tlikespeakingtocrowds.Atparties,hesayshehidesaloneinthecornerordoesn’tevenshowupinthefirstplace.Heprefersthelatter.Yet,withsome22millionvideoviewsunderhisbelt,theoptimisti
2、cethnographeralsohappenstobethethirdmost-watchedTEDTalkspresenterofalltime. Sinek’sunlikelysuccessasbothaninspirationalspeakerandabestsellingauthorisn’tjustdumbluck.It’stheresultoffearsfacedanderased,trialanderrorandtirelesspractice,onandoffstage.Herearehissecretsfordeli
3、veringspeechesthatinspire,informandentertain. Don’ttalkrightaway. Sineksaysyoushouldnevertalkasyouwalkoutonstage.“Alotofpeoplestarttalkingrightaway,andit’soutofnerves,”Sineksays.“Thatcommunicatesalittlebitofinsecurityandfear.” Instead,quietlywalkoutonstage.Thentakeadee
4、pbreath,findyourplace,waitafewsecondsandbegin.“Iknowitsoundslongandtediousanditfeelsexcruciatinglyawkwardwhenyoudoit,”Sineksays,“butitshowstheaudienceyou’retotallyconfidentandinchargeofthesituation.” Showuptogive,nottotake. Oftenpeoplegivepresentationstosellproductsorid
5、eas,togetpeopletofollowthemonsocialmedia,buytheirbooksorevenjusttolikethem.Sinekcallsthesekindsofspeakers“takers,”andhesaysaudiencescanseethroughthesepeoplerightaway.And,whentheydo,theydisengage. “Wearehighlysocialanimals,”saysSinek.“Evenatadistanceonstage,wecantellifyou
6、’reagiverorataker,andpeoplearemorelikelytotrustagiver—aspeakerthatgivesthemvalue,thatteachesthemsomethingnew,thatinspiresthem—thanataker.” Speakunusuallyslowly. Whenyougetnervous,it’snotjustyourheartbeatthatquickens.Yourwordsalsotendtospeedup.LuckilySineksaysaudiencesar
7、emorepatientandforgivingthanweknow. “Theywantyoutosucceedupthere,butthemoreyourush,themoreyouturnthemoff,”hesays.“Ifyoujustgoquietforamomentandtakealong,deepbreath,they’llwaitforyou.It’skindofamazing.” Turnnervousnessintoexcitement. Sineklearnedthistrickfromwatchingthe
8、Olympics.AfewyearsagohenoticedthatreportersinterviewingOlympicathletesbeforeandaftercompetingwer
