unit_10_business_and_economy

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1、高等院校研究生英语系列教材综合教程（下）INTEGRATEDCOURSEUnit10BusinessandEconomyContentStartingoutReadingFocusReadingMorePracticalTranslationFocusedWritingFinalProjectTask1LookatthecartoonscarefullyandworkinpairstodiscusstheimpliedmeaningsbehindthemonPage280.StartingoutStartingout—Task1Startingout—Task1Start

2、ingout—Task1Startingout—Task1Task2(1)Imaginethatthemembersofyourgrouphavedecidedtostartabusiness.Talkaboutwhattypeofbusinessyoucoulddevelop.Youcouldopenastore,manufactureaproduct,provideaservice,ordoanyothertypeofbusiness.Worktogethertoproduceabusinessplan,whichyouwillpresenttothewholecla

3、ssasareport.Yourbusinessplanneedstocoverthefollowingpoints.(P280)StartingoutThenameofyourbusinessThetypeofyourbusinessThelocationofyourbusinessWhyyourbusinesswouldbeuniqueorspecialWhyyourbusinesswouldbesuccessfulTask2(2)Discusswhichofthebusinessespresentedyouthinkwouldbesuccessful.Why?Wha

4、tfactorsareimportantinstartinganewbusiness?Doyouthinkyouwouldbeasuccessfulentrepreneur?(P280)Startingout1)Whatwasthestorylikein2005and2009aboutLenovo?2)WhatweretheproblemswithLenovoaccordingtoanalysts?3)WhatwereLenovo’stwokeydriversofgrowth?4)WhatisgoodnewsforLenovo?5)Whatdoesitimplybysay

5、ingthat“strategyislessimportantthanthecompany’sChineseroots”?Watchthevideoclipsandfinishtheexercises.MarketingAcrossCulturesReadingFocusGlobalUnderstanding1DetailedInformation2CriticalThinking3LanguagePoints4ReadingFocusVocabularyinAction5ReadingFocus–GlobalUnderstanding1Introduction2Body

6、3Conclusion(Paras.1-2)(Paras.3-11)(Paras.12-14)IntroductionSupportingEvidence:a.GeneralMotorssoldtheirNovamodelbadlyinLatinAmericabecause_____________________________________.b.CocaColadidn’tachieveitsinitialsuccessbecause____________________________________________________________.Cultu

7、ralawarenessinmarketingplaysacrucialrolebecausetherearenotonlysubtletiestoeveryculturebutplaintaboosaswell.ReadingFocus–GlobalUnderstanding“nova”means“itdoesn’tgo”inSpanishthetranslationofthesoftdrink’snameread“bitethewaxtadpole”Body(Paras.3-11)ReadingFocus–GlobalUn