欢迎来到天天文库
浏览记录
ID:21109653
大小:4.51 MB
页数:20页
时间:2018-10-17
《英文版网易云音乐介绍》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、NeteasecloudmusicMadebybeckAnyreferenceA、APPSelectreasonB、TheuserexperiencefactorC、SuccessfulproductelementsD、conclusionA、APPSelectreason1、AwardIn2014:【China'stoptenmobileInternetapplications】【Baidumobile2014outstandingvisualdesign】In2015:Thesixthgoldmousedigita
2、lcompetition:【Themostdigitalmarketinginnovativebrand】【Thebestmobilemarketingmedia】【Cross-mediaintegrationcategory】【Socialmarketingclasssilvermedal】IndustryrecognitionIn2013:The11thChinainternationalInternetcultureexpo【Thebestplatformformobilemusictotheclient】eva
3、luationFrom:appleAppStoreandbaiduapplicationcenterDifferentfrom:threeapplicationmarketNeteasecloudmusicandQQmusic,whodoyousupport?6177人5559人voting:618人>VsAproductanalysisdimensions:userexperiencefactorTheproducttargetsandstrategicneedsuser!!!1>heargoodtimes2>pro
4、ductpositioning:tobuildChina'slargestmobilemusiccommunityandopenplatform,formingauniqueuser-centeredmusicecosystem.Solateintothemusicmarket:——fromNeteasemusicseniordirectorwanglei1,thebossmusiccomplex;2,tocompletethelayoutofthemobileInternetfield;3,socialcommo
5、nweal,vision,dream;Productpositioning:1,thelayoutofthemobileInternetinthefieldofentertainment;2,throughtheneteasecloudmusictobreakthroughthesocialdomain;B、Rangelayer:thefunctionalspecificationandcontentrequirements1>2>3>4>5>4、Thepresentationlayer:thesenseofdesi
6、gnC、Productanalysisdimension2:successfulproductelementsMeettheneedsofusers1>PersonalizedrecommendationHowtosticktotheuser?2>Highqualitycomments3>StarsorfamousDJrecommendedsonglist4>ActivemusiccommunityandfriendsD、conclusionNeteasecloudmusichavingauniquestyleofUI
7、interface,thefunctionoftheinnovationpoints,theuserexperienceanduniquedesignofdigitalmarketingtoolsandsooneverywhereembodiesthethinkingintheInternet,theproductof"dark-horse"areworthfurtherstudyandmining.
此文档下载收益归作者所有