摩拜单车商业模式分析(英语)

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1、MobikeDescriptionofthecontents2016.4.22-2016.8.82016.8.9-2016.8.302016.9.1-nowExplorationGrowthExpansionDevelopmentStages1.Explorationperiod:ChooseShanghaiasthefirstoperatingcity;occupythemarket;testoperationmode;meettheneedsofpeopletravelingbicycles.2.Growthperiod:Achievetheusersizeandorde

2、rsizeofthesteadygrowth;increasetherunningofthebicycle,occupymoremarketshare.3.Expansionperiod:AddasecondoperatingcityofBeijing;createproductreputation;getmassivenewusers,buildproductbarriers;provideahigh-qualityuserexperience.MarketSizeGovernmentSupportUserneedsBy2019,MarketSize163millionfo

3、r12.26millionusers.BicycleRentalMarketFacilitatetheconvenienceofusers.ThelastmileAabsolutelyGREENtransportation.EnvironmentalFriendlyStableandreliableTheydesign/manufacturebikesthemselvesEasyparkingJustfindasidewalkbystreet.LowcostCheapestmeansforshortdistancetransportationEasytouseUnblockb

4、yscanningQRcodeCompetitiveAnalysisusersqualityDamagetothebicycleuserexperienceUncomfortablerideUrbanroadconditionsVeryfewcitysuitableforridingProfitmodelHighCostandhowtomakemoneyChallengeEntrepreneurialmodelofMobikeProductsarefundamentalCompetitionfromtheproductitself“Hard-connected”opportu

5、nitiesManufacturing+publicserviceEntrepreneur’sdeterminationOvercomedifficultiessummaryIntellectualPropertyDistributionofMobikeEnvironmentalprotectionInternet+CustomerdemandEnlightenmentforShanghaielectriccenteracademeTheenergycrisisandenvironmentalpollutionleadingtothedemandofnewenergy.Env

6、ironmentalprotectionNewenergyInternet+Energy+InternetCustomerdemand----TakinganexampleofthebatteryVersatilityInexpensiveDiversific-ation