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ID:20948500
大小:27.00 KB
页数:4页
时间:2018-10-18
《三星与美有线公司斥巨资促销高清晰电视》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、三星与美有线公司斥巨资促销高清晰电视 NEWYORK-ConsumerelectronicsmakerSamsungElectronicsandmajorcabletelevisionoperatorshavelaunchedamulti-million-dollarmarketingcampaignforhighdefinitionTV,orHDTV,inapushtobringthetechnologyintomorehomes. ThemarketingcampaignlaunchedonMondayby
2、theCable&TelecommunicationsAssociationforMarketingandthearmofSouthKorea’sSamsungincludesadvertisingacrossTV,newspapersandInternetsitesstarting.Itisstronglytiedtothecollegebasketballchampionships,alsoknownas“MarchMadness,”whichbeginlaterthisweekandrunthroughthe
3、endofthemonth. HDTVprovidesasharperpicturethanstandardtelevisionandsoundqualitysimilartothatofcompactdiscs.Itisseenasthe“nextbigthing”inbroadcasting. Salesofbig-screendigitalTVs,suchasthosesoldbySamsungElectronics,havejumpedinanticipationofgrowthinHDTVprogra
4、mming,whichhasbeenslowtodevelop.HDTVisstillrareinmosthomes,butcableandsatellitecompanieshavebeenracingtomakethetechnologyavailableastheyincreasinglycompeteforcustomers. PeterWeedfald,vicepresidentofstrategicmarketingandnewmediaforSamsungElectronicsAmerica,sai
5、dthecampaignisexpectedtocontinuefortherestoftheyear. “Wearegoingtospendmillionsandmillionsofdollarstodriveawareness,”aimedateducatingandbuildawarenessofHDTV,saidWeedfald. Thecablecompaniesinvolvedrepresentsome95percentofcablesubscribersintheUnitedStates,they
6、said.TheyincludedAdelphiaCommunicationsCorp.,ComcastCorp.,BrightHouseNetworks,CharterCommunicationsInc.,InsightCommunications,MediacomCommunicationsInc.,CoxCommunicationsandTimeWarnerCable. Thecompaniesdeclinedtodetailhowmuchwasbeingspentontheadcampaign,butsa
7、iditwasan“eight-figurenumber,”meaningitwasmorethan$10million. Underthemarketingeffort,consumerswillbeoffereda$100discountiftheypurchaseaSamsungtelevisionandsignupforHDTVprogrammingwiththeirlocalcableprovider. Weedfaldsaidthepushwillbejudgedbothbyretailsaleso
8、fTVsandbythepaceofcustomerssigningupforcableTVHDTVservices. Samsung,CableCos.SetHDTVMarketingPush 三星与美有线公司斥巨资促销高清晰电视 三星公司和美国一些主要的有线电视运营商已经启动了一项价值近千万美元的促销计划,主要是推销高清晰度电视,以便使这一高新产品
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