三星与美有线公司斥巨资促销高清晰电视

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1、三星与美有线公司斥巨资促销高清晰电视　　NEWYORK-ConsumerelectronicsmakerSamsungElectronicsandmajorcabletelevisionoperatorshavelaunchedamulti-million-dollarmarketingcampaignforhighdefinitionTV，orHDTV，inapushtobringthetechnologyintomorehomes.　　ThemarketingcampaignlaunchedonMondayby

2、theCable&TelecommunicationsAssociationforMarketingandthearmofSouthKorea’sSamsungincludesadvertisingacrossTV，newspapersandInternetsitesstarting.Itisstronglytiedtothecollegebasketballchampionships，alsoknownas“MarchMadness，”whichbeginlaterthisweekandrunthroughthe

3、endofthemonth.　　HDTVprovidesasharperpicturethanstandardtelevisionandsoundqualitysimilartothatofcompactdiscs.Itisseenasthe“nextbigthing”inbroadcasting.　　Salesofbig-screendigitalTVs，suchasthosesoldbySamsungElectronics，havejumpedinanticipationofgrowthinHDTVprogra

4、mming，whichhasbeenslowtodevelop.HDTVisstillrareinmosthomes，butcableandsatellitecompanieshavebeenracingtomakethetechnologyavailableastheyincreasinglycompeteforcustomers.　　PeterWeedfald，vicepresidentofstrategicmarketingandnewmediaforSamsungElectronicsAmerica，sai

5、dthecampaignisexpectedtocontinuefortherestoftheyear.　　“Wearegoingtospendmillionsandmillionsofdollarstodriveawareness，”aimedateducatingandbuildawarenessofHDTV，saidWeedfald.　　Thecablecompaniesinvolvedrepresentsome95percentofcablesubscribersintheUnitedStates，they

6、said.TheyincludedAdelphiaCommunicationsCorp.，ComcastCorp.，BrightHouseNetworks，CharterCommunicationsInc.，InsightCommunications，MediacomCommunicationsInc.，CoxCommunicationsandTimeWarnerCable.　　Thecompaniesdeclinedtodetailhowmuchwasbeingspentontheadcampaign，butsa

7、iditwasan“eight-figurenumber，”meaningitwasmorethan$10million.　　Underthemarketingeffort，consumerswillbeoffereda$100discountiftheypurchaseaSamsungtelevisionandsignupforHDTVprogrammingwiththeirlocalcableprovider.　　Weedfaldsaidthepushwillbejudgedbothbyretailsaleso

8、fTVsandbythepaceofcustomerssigningupforcableTVHDTVservices.　　Samsung，CableCos.SetHDTVMarketingPush　　三星与美有线公司斥巨资促销高清晰电视　　三星公司和美国一些主要的有线电视运营商已经启动了一项价值近千万美元的促销计划，主要是推销高清晰度电视，以便使这一高新产品