经典案例-金融产品营销策划书.doc

经典案例-金融产品营销策划书.doc

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1、金融产品营销策划书方案名称:基金营销策划方案参赛队负责人:AA完成日期:2015-04-13-26-目录概要提示·························································(03)一、策划目的·····················································(03)二、营销环境分析·················································(03)(一)、宏观环境分析·····················

2、························(03)(二)、基金产品SWOT分析········································(04)1、优势·····················································(04)2、劣势·····················································(06)3、威胁·····················································(07)4、机

3、会·····················································(07)(三)、竞争企业分析·············································(08)(四)、企业形象分析·············································(09)(五)、投资者分析················································(09)三、市场面临的问题分析························

4、·························(10)-26-(一)市场风险···················································(10)(三)流动性风险················································(10)(四)管理风险··················································(10)(五)操作或技术风险············································(1

5、1)(七)其他风险··················································(11)(六)合规性风险·················································(11)四、市场机会分析························································(11)五、营销策划达到的目标···········································(11)六、营销策略················

6、·············································(11)(一)、产品策略··················································(11)(二)、渠道策略·················································(14)(三)、价格策略··················································(15)(四)、促销策略······························

7、···························(16)七、具体推进方案·························································(17)(一)、针对不同投资者-26-···········································(17)(二)、针对企业自身·············································(18)八、费用预算·············································

8、················(19)结束语···························································(19)附录一·······

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