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1、RemakingtheAmericanPatientTomes_Remaking_FinaLPgsiStudiesinSocialMedicineAllan M.Brandt,Larry R.Churchill,andJonathanOberlander,editorsThisseriespublishesbooksattheintersectionofmedicine,health,andsocietythatfurtherourunderstandingofhowmedicineandsocietyshapeoneanot
2、herhistorically,politically,andethically.The seriesisgroundedintheconvictionsthatmedicineisasocialscience,thatmedicineishumanisticandculturalaswellasbiological,andthatitshouldbestudiedasasocial,political,ethical,andeconomicforce.Tomes_Remaking_FinaLPgsiiRemakingtheA
3、mericanPatientHowMadisonAvenueandModernMedicineTurnedPatientsintoConsumersNancyTomesTheUniversityofNorthCarolinaPressChapelHillTomes_Remaking_FinaLPgsiiiThisbookwaspublishedwiththeassistanceoftheLilian R.FurstFundoftheUniversityofNorthCarolinaPress.©2016TheUniversit
4、yofNorthCarolinaPressAllrightsreserved.DesignedandsetinArnoProbyRebeccaEvans.ManufacturedintheUnitedStatesofAmerica.ThepaperinthisbookmeetstheguidelinesforpermanenceanddurabilityoftheCommitteeonProductionGuidelinesforBookLongevityoftheCouncilonLibraryResources.TheUn
5、iversityofNorthCarolinaPresshasbeenamemberof theGreenPressInitiativesince2003.Coverillustration:Candettescough-jeladvertisement,1958.CourtesyofMedicineandMadisonAvenueDigitalCollection—MMA0406,J.WalterThompsonCompany,CompetitiveAdvertisementsCollection,1955–97,JohnW
6、.HartmanCenterforSales,Advertising,andMarketingHistory,DavidM.RubensteinRareBookandManuscriptLibrary,DukeUniversity.Candettestrademarkisnolongerinuse.LibraryofCongressCataloging-in-PublicationDataTomes,Nancy,1952–,author.RemakingtheAmericanpatient:howMadisonAvenuean
7、dmodernmedicineturnedpatientsintoconsumers / NancyTomes.p.;cm.—(Studiesinsocialmedicine)Includesbibliographicalreferencesandindex.ISBN978-1-4696-2277-4(cloth:alk.paper)ISBN978-1-4696-2278-1(ebook)I.Title.II.Series:Studiesinsocialmedicine.[DNLM:1. DeliveryofHealthCar
8、e—history—UnitedStates.2. ConsumerParticipation—history—UnitedStates.3. History,20thCentury—UnitedStates.4. MarketingofHealthServices—hist
