论旅游产业核心竞争力

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1、论旅游产业核心竞争力:IthasgreatsignificancetostudythepetitivenessoftourisminMichaelPorter'svieationanddevelopmentoftheparativeadvantage.Thisparativeadvantageshoent.Thekeyoftourismpetitivenessisitsinternalfactor-resourcetoo.Thecharacteristicresourcesarethepeti

2、tiveadvantageoftheregionThepetitiveabilityoftourismsummarizesresource.Becausetheproductsoftourismefromresources,tourismresourceisexclusive,unique,immovable,unduplicatedandsoon.Tourismproductbasedonthosetraitsespecialtourismattractions,anditanytouristsan

3、ddevelopthepetitiveadvantageoftourismindustry.Soattractionspetitiveabilityasthecorepetitionoftourismindustry.Tourismproductistheformoftourismindustry.Becauseofthepetitivedegree,tourismproductultimatelyrepresentedthroughsellingtourismproducts.Thetourismf

4、acilityandservicearethesupplementaryoftourismpetition.Tourismfacilityisindispensabletosatisfytourists'touringandliving.Popularlytourismfacilityiscorrespondingtotourismattractions,namely,thelarger-scaletourismattractions;accordinglyneedthebettertouri

5、smfacility.Tourismserviceistheligamentofconnectingtouristattraction.Tourismisoneofindustries,corepetition.Thekeyofanindustrialpetitionistheformationanddevelopmentoftheparativeadvantage,andsotheserviceisanimportantinnovationindevelopingtourism.Furthermor

6、e,thecorepetitivedevelopmentoftourismindustryisaffectedthepoliciesofthegovernment$itsmanagement$thestratagemoftheenterpriseandsoon.Inordertoenhancethecorepetitioneffectively,ustconsidervariousfactors.:tourismindustry!thecorepetitiveness!parativesuperior

7、ity!tourismattractions!!竞争力是反映一个产业的素质和发展潜能的重要标志旅游产业是旅游业的重要经济特征#旅游产业的竞争力表现在产业内部的旅游产品$旅游企业旅游服务等以及产业外部的旅游功能本文运用波特的竞争力理论并结合旅游产业的自身特点提出以旅游资源为内核所形成的旅游吸引物是旅游产业竞争力的核心它和旅游设施旅游服务等共同构成旅游产业旅游设施和旅游服务是围绕旅游吸引物这一核心而展开的旅游产业心竞争力比较优势旅游区点(加入世贸组织后，中国的旅游业将逐步走向全面开放，参与国际市场竞争。在

8、竞争程度愈演愈烈，竞争范围从局部扩大到整体的新形式、新环境下，全面提升我国旅游产业的竞争力是实现旅游业同国际接轨并迈向世界旅游强国的必由之路。旅游者购买的是一种文化精神的感受经历和体验它是通过旅游商主要是旅行社整合旅游吸引物旅游资源和精心安排的全方位的服务来实现的旅游产品的价值大小依赖于旅游核心产品的品位价值旅游核心产品是指旅游供给者能借以满足和实现旅游者的文化精神的追求与享受的产品旅游产品的这种观赏性是构成旅游核心产品品牌的具体表现旅游核心产品建立在具