新编剑桥_务英语

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1、Whatisadvertisement?Doyouknow...Thestylesofadvertisement?backgroundLTalket’sWhatisadvertising?Itisameanstoletpublicknowacertaininformationthroughamediumformwithsomecosttomeetaspecificneed.Thestylesofadvertisement:Billboardwordofmonthmail-shotTVcommercials

2、pambannerbrochureNewspaperadvertssampleinternetadvertbackgroundLTalket’sPurposeofadvertisement:ACCA-----------awareness--------comprehension--------conviction---------actionvocabularyLTalket’sWordofmouth口头宣传Mail-shot邮寄广告TVcommercial电视广告Billboard广告牌Spam垃圾邮

3、件，电子邮件广告Banner横幅广告Newspaperadvert报纸广告Internetadvertising网络广告Searchengine搜索器speakingLTalket’sA.Whendecidingwhichtypeofadvertisingtouse,thefirstthingistoconsiderthecost.Thecompanyshoulddecidethetypeofadvertisingaccordingtothebudget.Ifitissoexpensivethatthec

4、ompanycannotaffordit,itwillcauseunnecessaryburdentothecompany.Inadditiontothecost,alsorememberthattitshouldreachvastnumberoftargetcustomers.Forexample,iftheproductaimsatseniorcitizens,itshouldnotchoosetheInternetbecausemanyseniorcitizensdonotsurftheintern

5、etatall.Inthiscase,radioornewspapercanbegoodalternatives.Besidesyoushouldconsiderwhetheritisashort-termorlong-termpromotion.Ifthetypeofadvertisementcanprovideyouwithlong-termpromotionofaproductorservicethatcanreachimmenseaudience,itcanstillbecost-effectiv

6、ebecauseitcanreachvastnumberofpeopleatatimeataconsiderablelowprice.speakingLTalket’sB.Whenplanningadvertisingcampaign,thefirstthingtoconsideristheageandgenderofthetargetcustomer.Onlywhenyouknowtheageandgenderofthetargetcustomercanyouknowtheirlikesanddisli

7、kes,andthemediatheyoftenhaveaccessto.Itisalsoagoodideatoconsiderthetypicalincomeofthetargetcustomers.Theirtypicalincomecantellyouthetypeofproductsorservicestheymayenjoy.Youradvertisingcampaignwillfailifyouareaimingatpeoplewiththewrongincomegroup.Inadditio

8、n,don’tforgettomakeaninvestigationintowhattheyreadinordertoselectanappropriatetypeofadvertising.Ifthetargetcustomerdoesn’tlogontheInternetatall,launchingyouradvertisementonlinewillleadtonothing.Similarly,iftargetcus