新职业英语_机电英语unit

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1、新职业英语Unit2MarketResearchWarming-upReadingALanguagePointsListening4123Speaking5ReadingB6Writing7VocabularyandStructure8ContentsUnit2MarketResearchTask1Asamarketresearcher,Ellenmayexperiencethefollowingsituations.Matcheachsituationwithitscorrespondingpicture.Unit2MarketResearch

2、ABCD□Designingasuitablequestionnaire.□Askingapotentialcustomertofillinthequestionnaire.□Interviewinganexpertonstainlesssteel（不锈钢）.□Presentingamarketreportinacompany’smeeting.BDACTask2Asamarketresearcher,Ellenwouldhavetoanalyzemanydataorfigures.Matchthefollowingstatementswitht

3、hecorrespondingtablesorcharts.1.Thereisasharpincreaseinthelastfiveyears,thatis,from2003-2008.2.Thepastdecadewitnessedasteadydecreaseinthelaborcostsinthisfield.3.Thisyear’ssalesvolumehasbeennearlydoubled,namelyfrom10thousandunitsto20thousandunits.4.Thereisnosubstantialchangein

4、termsofoverallturnoutwithinthepastthreeyears.Unit2MarketResearchUnit2MarketResearchAnswer:1→d2→a3→b4→cTask1Beforereadingthepassage,trytoanswerthequestionsaboutmarketresearchandmarketreport.1.Whichpartsdoesamarketresearchgenerallyconsistof?2.Whatmakesamarketreporteffectiveandi

5、mpressive?ReadingAUnit2MarketResearchChina’sgascompressormanufacturingindustryhasdevelopedrapidlyinrecentyears.In2007,Chinahadatotalnumberof355companieswhoseannualsalesrevenueexceeding5millionyuaningascompressormanufacturingindustryandtheircombinedoutputvaluereached56.93billi

6、onyuan,amountingto0.78ofthetotaloutputvalueoftheentiremachineryindustry,thepercentageofwhichwas0.03percentagepointshigherthanthepreviousyear.Moreover,Chinahadalsoincreasedinotherindicatorslikeoutputvalueofnewproducts,industrialsalesoutputvalueandexportdeliveryvalue.Unit2Marke

7、tResearchReadingATheyear2009isexperiencingaseriouseconomicdepressionintheworld,butitistooearlytosaythatthisindustrywouldalsobegreatlyaffected,sinceChinesegovernmenthastakensomeeffectivemeasurestodealwiththisproblem.Atpresent,Chinahasarelativelyfiercecompetitionandrelativelylo

8、windustryconcentrationinitsgascompressormanufacturingindustry.China’