徐福记小组市场调研报告

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1、市场调研报告报告单位：齐思小组报告人：周雪可、王武钢、陈吉婷、黄鸿雁、刘小洁、涂新兰、孙婷、江旭班级：13522报告接收人：史秀宏老师报告日期：2014年1月14日ofwrk,relatinships,nedandpsibility,putqualityfirst."Imstructure",referspartycarefuly".IsamadheretheindividualabsrptipnrTohvepursitnecnitpalteufrtehiedmebverlpmfamne,andstrictlyperfrmintheadmsinprced

2、ure,tpreventhePartym目录第一章摘要.......................................................................................3（一）调研的背景.............................................................................3（二）调研的目的.......................................................................

3、......31.徐福记糖果的目标市场..............................................................32.徐福记糖果的销售方式..............................................................33.徐福记糖果的前景预测..............................................................4（三）调研的对象........................................

4、.....................................4（四）调研时间.................................................................................4（五）调研地点.................................................................................4（六）调研主要项目.......................................................

5、..................5（七）调研实施的方法.....................................................................5(八)调研结论.....................................................................................6第二章调研方案.................................................................................

6、....6（一）调研方法...................................................................................7（二）调查问卷分析........................................................................6-8第三章调研结果图表分析.....................................................................9（一）糖果口味比例分析图.......

7、........................................................9（二）消费者在选购糖果时的比例分析图.......................................9第四章调研建议对策.............................................................................10（一）徐福记糖果价格建议.............................................................10（三

8、）综合建议...................................