资源描述：
《市场营销专业专科培养方案》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、市场营销专业专科培养方案JuniorCollegeProgramforMarketing一、培养目标I.EducationalObjectives本专业培养德智体美全面发展、具备工商管理、经济、法律方面知识和能力，掌握现代企业营销的基本方法和技能的高等技术应用型专门人才。学生毕业后，主要在企业从事市场营销业务，也可从事售后服务和营销策划以及其它管理工作。Theprogramprovidesanall-rounddevelopmenteducationofpracticalhigh-leveltalentswithknowledge
2、andabilityofbusinessadministration,economicsandlaw,masteringthebasicmethodsandskillsofmodernenterprisemarketing.Aftergraduationstudentsaresupposedprimarilytoengageinmarketing,after-salesservice,marketingplanning,aswellasothermanagement.二、基本要求II.SkillsProfileAsastudent
3、ofthisprogram,he/sheisrequiredto:1、热爱祖国，拥护中国共产党的领导，掌握马列主义、毛泽东思想、邓小平理论、“三个代表”重要思想和科学发展观的基本理论体系；有强烈的社会责任感、明确的职业理想和良好的职业道德，愿为社会主义现代化建设服务；具有敬业爱岗、艰苦奋斗、热爱劳动、遵纪守法、团结合作的品质。1.Lovemotherland,supporttheChineseCommunistParty’sleadershipandgraspthebasicprinciplesofMarxism-Leninism
4、,MaoZedongThought,DengXiaopingTheory,“ThreeRepresents”ThoughtandScientificOutlookonDevelopment;bewillingtoservethesocialistmodernizationdriveandthemasses;haveastrongsenseofresponsibilityandaspirationstoendeavorforthecountryandnation’sprosperity;beconscientiousandmetic
5、ulousinwork,observedisciplinesandobeylaws,andcherishteamspirit;havegoodmoralcharacter,socialmoralityandprofessionalethics.2****、掌握本专业必需的基础知识、基本理论和基本技能，具有独立获取知识、提出问题、分析解决问题的基本能力及开拓创新精神；以及具有较强的语言文字表达、人际沟通能力；并掌握财会、金融、经济信息管理的相关知识和具有较强的外语与计算机应用能力。2.Masternecessarybasicknow
6、ledge,theoryandskillsoftheprogram,bewiththeindependentaccesstoknowledgeandthecapabilitytoraisequestions,analyzeproblemsandsolvethemindependently;havethepioneeringspirit;bewithstrongexpressionofthespokenandwrittenlanguage,interpersonalcommunicationskillsandmasterofacco
7、unting,financialandeconomicinformationmanagementknowledgeandstrongforeignlanguageandcomputerapplications.3、掌握科学锻炼身体的基本知识和技能，养成良好的体育锻炼和卫生习惯，具备健全的心理和健康的体魄。3.Masterthebasicknowledgeandskillstodevelopgoodexerciseandhealthhabits,haveasoundpsychologicalandphysicalhealth.三、学
8、制III.LengthofSchooling学制三年。3years.四、主要课程IV.CurriculumProvision本专业课程结构：TheCourseStructure:本专业必修课分为公共基础课、专业基础课和专业课三大类，选修课分为专业选
