雅诗兰黛品牌分析

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1、EsteeLauder雅诗兰黛Top-levelCosmeticsEsteeLauderLOGO雅诗·兰黛Founder雅诗兰黛(EsteeLauder)：theglobalbiggestskincare,cosmeticsandperfumecompany,withitsfounder’ssamename。Birthplace：CoronaofHungary(匈牙利的科罗那)well-knownwords："Beautyisanattitude.beautyisnosecret.Thereisnouglywomen,onlydonotcareordonotbelie

2、veinyourselfattractivewoman.“Death：April25,2004.Untildeathisnotwillingtodisclosetheage.Ina1985autobiographysummedupforherself:"businessispuredrama-onlytheresultdidproveeverything."ShewasborninaJewishfamily,shewasborntohatetheirJewishimmigrationstatus,hasbeendesperatelywanttobeonehundred

3、percentAmerican.“我的未来从此写在一罐雪花膏上。”第一次世界大战爆发时，化学家叔叔的到来改变了她的一生——因为叔叔有护肤油的秘密配方。叔叔带来的神奇的护肤膏使雅诗从此把惟一的梦想与它联系在一起，开始孕育一个美容世界的梦WorldWarIbrokeout,Chemistunclecameandchangedherlifebecausetheunclehadskinoilsecretformula.UnclebroughtthemagicskincreammadefromAscotttodreamanditonlylinkedBeautystarts

4、onadreamworld1930，gotmarriedwithJoseph1939,todivorceherhusband。HadknownArnold·FanAsiaLygon,,andbecamehisclosefriend.heafterwardbeenaperfumegroup'smister.oncesupportedEsteeLauderontheperfume.December1942，theybackedtogethernolongerseparate.untilJoseph'sdeathin1982Couplesreachanagreement:t

5、oruninthecosmeticsbusinessinNewYork.Sheisresponsibleforthemanufactureandsale,Joeisresponsibleformanagement.Sincethen,theKingdomofEsteeLaudercosmeticshasshownsignsoftakingshape.In1944,Laudermarriedcoupleswithafamily'sfirststore.In1946establishedEsteeLauderCompany,Andchoose"Lauderblue"ast

6、hebrandlogocolors.Thesummerof1981,Esteeintroducedamanwithwoodyandfloralfragranceandnamedit"JHL",whichisanacronymforthenameofherhusband,herfragrancededicatedtotheloveofhislifehusband.夫妻达成默契：共赴纽约从事化妆品事业。她负责化妆品的制造和销售，乔负责管理。从此，雅诗兰黛化妆品王国初见雏形。1944年，兰黛夫妇拥有了家庭的第一家商店。1946年成立雅诗兰黛公司，并且选用“兰黛的蓝色”作为品

7、牌的标志颜色。1981年夏天，雅诗推出一款含有木香与花香的男士香水，并把它命名为“J.H.L.”，这是丈夫名字的首字母缩写，她把这款香水献给爱了自己一生的丈夫。一生都在推销“Iworkeverydaylifeareinthemarket.”“我生命中工作的每一天无不是在推销。”ThemostpopularstarproductEsteeLaudeCyberWhiteBrilliantCellsFullSpectrumBrighteningEssence(雅诗兰黛密集焕白精华露30ml￥830）EsteeLauderAdvancedNightRepai