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1、哈尔滨商业大学外语学院行业参观与调研实习报告专业: 英语(商务方向)班级:商务二班 姓名:姜阿英 学号:200911320232XVIII行业调研与参观实习报告一、行业调研与参观的意义InordertomakeusunderstandtheMcDonald'sproductionandmanagementpatternbetter,theteachertookusonatouroftheoneoftheMcDonald'srestaurantinHarbin.Mainlyistomakeusgetmorepersonalexperienceof
2、McDonald'sproductionprocessandservicequality.Inordertograspthebasicknowledgeofenterprise'sproduction,soastowhatwe'velearnedbusinessknowledgecanhaveadeeperunderstanding. 二、行业调研与参观的内容1.行业介绍Fastfoodisthetermgiventofoodthatcanbepreparedandservedveryquickly.Whileanymealwithlowpr
3、eparationtimecanbeconsideredtobefastfood,typicallythetermreferstofoodsoldinarestaurantorstorewithpreheatedorprecookedingredients,andservedtothecustomerinapackagedformfortake-out/take-away.Theterm"fastfood"wasrecognizedinadictionarybyMerriam–Websterin1951.Outletsmaybestandsor
4、kiosks,whichmayprovidenoshelterorseating,orfastfoodrestaurants(alsoknownasquickservicerestaurants).Franchiseoperationswhicharepartofrestaurantchainshavestandardizedfoodstuffsshippedtoeachrestaurantfromcentrallocations.Nearlyfromitsinception,fastfoodhasbeendesignedtobeeaten"o
5、nthego",oftendoesnotrequiretraditionalcutlery,andiseatenasafingerfood.Commonmenuitemsatfastfoodoutletsincludefishandchips,sandwiches,pitas,hamburgers,friedchicken,frenchfries,chickennuggets,tacos,pizza,hotdogs,andicecream,althoughmanyfastfoodrestaurantsoffer"slower"foodslike
6、chili,mashedpotatoes,andsalads.XVIII2.公司介绍 McDonald'sCorporation(NYSE:MCD)istheworld'slargestchainoffast-foodrestaurants,primarilysellinghamburgers,chicken,frenchfries,milkshakesandsoftdrinks.Morerecently,italsoofferssalads,fruitandcarrotsticks.Thebusinessbeganin1940,withar
7、estaurantopenedbysiblingsDickandMacMcDonaldinSanBernardino,California.Theirintroductionofthe"SpeedeeServiceSystem"in1948establishedtheprinciplesofthemodernfast-foodrestaurant.ThepresentcorporationdatesitsfoundingtotheopeningofafranchisedrestaurantbyRayKroc,inDesPlaines,Illin
8、oisonApril15,1955,theninthMcDonald'srestaurantoverall.Kroclaterpurchasedthe