液态壁纸市场营销策划方案

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1、广州液体壁纸的营销策划目录1.产品简介..................................................................32.市场环境分析......................................................45.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establishedasthebackboneoftheurbanrailtr

2、ansitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachieve112.1宏观环境分析...................................................42.2微观环境分析....................................................62.2.1现有产品分析.......................................

3、...........62.2.4替代品的威胁和新进入者的威胁.................................72.3企业市场竞争战略.................................................73.目标市场.........................................................84.1市场细分........................................................84.2市场定位............

4、............................................94.营销策略.........................................................104.1产品策略........................................................104.1.1产品组合策略.................................................104.1.2品牌策略...........................

5、.........................114.2促销策略........................................................114.2.1广告策略.....................................................114.2.2销售促进....................................................124.2.3公共关系.............................................

6、.......124.3分销策略.......................................................124.3.2渠道市场....................................................124.4定价策略....................................................摘要：随着人们生活水平的提高，人们对墙面装饰款式和颜色追求有所不同，逐步寻求多样化和个性化的产品和服务。液体壁纸正好迎合消费者的消费心理，因此液体壁纸有着庞

7、大的消费市场。关键词：液体壁纸营销环境营销策划5.1-9,,services,andmakethecitymoreattractive,strengtheningpublictransportinvestment,establishedasthebackboneoftheurbanrailtransitmulti-level,multi-functionalpublictransportsystem,thusprotectingtheregionalpositionandachieve11一、产品简介液态壁纸也称液态壁纸漆、壁纸漆、墙纸漆或

8、壁纸涂料，是一种全新概念充满艺术性的墙艺漆，填补了墙面涂料、墙面漆和乳胶漆单色无图的缺陷，不是墙纸胜似墙纸，绿色环保，拥有比墙纸更优良的理化性能，通过专用模具，配以特殊原料，以多