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1、UNITSIXTEXTONEMaintaininginternalE-mailsystemshaslongbeenthebaneoftheuniversityinformation-technologydirector.Serversareunwieldyandunreliable,andinthepastseveralyears,thenumberofstudentcomplaintshasgrownexponentiallyasforward-movingproviderslikeYahooMai
2、l,Hotmail,andGmailhaveincreasedexpectationsofwhatE-mailshouldoffer.ThesolutionforanumberofcollegeshasbeentowavethewhiteflagandoutsourceE-mailhostingtotheexperts.Microsoft,whichownsHotmail,andGoogle(Gmail)arethebiggestplayersintheeducationalE-mailhosting
3、market.Alongwiththeneat-operipheralgizmoslikemessaging,calendars,andcollaborationtools,theoutsourcedsystemsaremorestable,havebetterspamfilters,andprovidemuchmorestoragespacethanthetypicaluniversity'sin-housesystem.AttheUniversityofPennsylvania,itsoldE-m
4、ailservicegavestudents60megabytesofstorage,just3percentofthe2gigabytesWindowsLivenowprovides.Inreturn,GoogleandMicrosoftgetalmostnothing,atleastmonetarilyandintheshortterm.Microsoft'sWindowsLive@eduandtheGoogleAppsEducationEditionarefreeofchargeforschoo
5、ls.Eliminatinganothersourceofrevenue,thetwotechgiantsstrippedtheirrespectiveservicesofadvertisinginanefforttoaccommodateeducators'concerns.Microsoftbreaksevenontheventure(itdoesrunadsonnon-E-mailserviceslikeinstantmessaging),whileGoogle,whichmakesalmost
6、allitsmoneythroughadvertising,runsataloss.Butwhatmoneytheydon'tmakeatthemomentwill—thecompanieshope—paygreatdividendsintheformoflifelongusersinthefuture,saysGoogle'sJeffKelter.Asquicklyastheyshuffleoutofcommencement,graduatesseetheirE-mailtransitiontoth
7、etraditionalad-basedformatsofGmailandHotmail.Andunlikebefore,whenuniversitiescouldn'taffordtohostthousandsofalumni,GoogleandMicrosoftcanmaintaineveryaccountindefinitely,retainingcustomersaslongascustomersstillwantthem.Notallschoolsarereadytooutsourcethe
8、irtechdirtywork,withprivacyandsecuritytoppingthelistofconcerns.CriticsworrythatbyhandingovertheresponsibilityofE-mailhosting,collegesalsorelinquishthefreedomtokeeptheinformationsafeinthebestwaytheyseefit.Eveninthecorporateworld,t
