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1、PRINCIPLESANDMETHODSOFSOCIALRESEARCHUsedtotraingenerationsofsocialscientists,thisthoroughlyupdatedclassictextcoversthelatestresearchtech-niquesanddesigns.Applaudedforitscomprehensivecoverage,thebreadthanddepthofcontentisunparalleled.Throughamulti-methodologyapproach,thetextguidesread
2、erstowardthedesignandconductofsocialresearchfromthegroundup.Explainedwithappliedexamplesusefultothesocial,behavioral,educational,andorganiza-tionalsciences,themethodsdescribedareintendedtoberelevanttocontemporaryresearchers.Theunderlyinglogicandmechanicsofexperimental,quasi-experimen
3、tal,andnonexperimentalresearchstrategiesarediscussedindetail.Introductorychapterscoveringtopicssuchasvalidityandreliabilityfurnishreaderswithafirmunderstandingoffoundationalconcepts.Chaptersdedicatedtosampling,interviewing,questionnairedesign,stimulusscaling,observationalmethods,conte
4、ntanalysis,implicitmeasures,dyadicandgroupmethods,andmeta-analysisprovidecoverageoftheseessentialmethodologies.Thebookisnotedforits:•Emphasisonunderstandingtheprinciplesthatgoverntheuseofamethodtofacilitatetheresearcher’schoiceofthebesttechniqueforagivensituation.•Useofthelaboratorye
5、xperimentasatouchstonetodescribeandevaluatefieldexperiments,correlationaldesigns,quasiexperiments,evaluationstudies,andsurveydesigns.•Coverageoftheethicsofsocialresearch,includingthepoweraresearcherwieldsandtipsonhowtouseitresponsibly.Theneweditionfeatures:•Anewco-author,AndrewLac,in
6、strumentalinfine-tuningthebook’saccessibleapproachandhighlightingthemostrecentdevelopmentsattheintersectionofdesignandstatistics.•Morelearningtools,includingmoreexplanationofthebasicconcepts,moreresearchexamples,tables,andfigures,andtheadditionofboldfacedterms,chapterconclusions,disc
7、ussionquestions,andaglossary.•ExtensiverevisionofChapter3onmeasurementreliabilitytheorythatexaminestesttheory,latentfactors,factoranalysis,anditemresponsetheory.•Expandedcoverageofcutting-edgemethodologies,includingmediationandmoderation,reliabilityandvalidity,missingdata,andmorephys
8、iologicalapp