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1、电视民生新闻栏目的可持续发展摘要满足于街头街尾鸡毛蒜皮的事情，停滞于低级媚俗原生态的报道样式，尴尬于徒自曝光问题而很少深度分析解决问题，节目同质化、内容碎片化、表现娱乐化和行为职能化等不足已经让观众感到厌倦，让记者深感疲惫，走进了不被看好的境地时，这些问题严重地制约了电视民生新闻栏目的进一步发展.因此，电视民生新闻节目如何以新的蜕变和跨越，实现可持续发展成为当前亟待探究的课题。目前业界和学界普遍认为，从“小民生”到“大民生”的转变，提升思想深度，是电视民生新闻未来的发展方向。笔者同意此观点，本文主要在对民生新闻面临的各种问题和困境的基础上从微观和
2、宏观角度出发对电视民生新闻栏目的可持续发展进行探索。微观上从各种问题的分析和解决入手探索可持续发展，宏观上主要从品牌化建设上探索民生新闻栏目的可持续发展。AbstractMeetingthestreetbelowtrivialthings，Stagnatinginlow-levelvulgaroriginalreportsstyle,embarrassinginACTSfromexposuringproblembutseldomdepthanalysisandproblemsolving,programshomogeneity,contentfr
3、agmentation,performancemoreentertainingandbehaviorfunctionaletc,thosehavelettheaudienceandjournalistsdeeplyfeeltired,thennewsenteredtheunderdogsituation,theseproblemsseverelyrestrictthefurtherdevelopmentofTVnewsprogramsthatshowspeople'slivelihood.Therefore,howtheTVnewsaboutpe
4、ople'slivelihoodrealizenewchangeandnewmetamorphosis,realizingtheSustainabledevelopmentistheurgentinquirytopic.Currentlyacademicthinksgenerally,realizingfrom"smallpeople'slivelihood"intothe"bigpeople'slivelihood"transformation,andimprovingideologicaldepthisthefuturedevelopment
5、directionofjournalismtelevisionforpeople'slivelihood.Theauthoragreethat,thispapermainlyonnewsforpeople'slivelihoodfacingavarietyofproblemsanddifficultiesfromthebasisofmicroandmacroperspectiveonTVnewsprogramsprobethesustainabledevelopmentofpeople'slivelihoodexploration.Themicr
6、oscopicexplorationfromvariousproblemanalysisandsolvingsustainabledevelopment,mainlythenthemacroscopicexplorationmainlyrealizebrand-nameconstructionlocatedintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.Linping,Zhejiang,1ofwhichliquorwinemasters(Wuzhensaidin
7、formationisCarpenter),whogotAfewbayonets,duetomissedfatal,whennightcame11exploringsustainabledevelopmentofthejournalismforpeople'slivelihoodcolumns关键字：电视民生新闻现状问题突破途径品牌化Keywords:·TVjournalismforpeople'slivelihood、Theexistingproblems、Breakthroughway、corporatebranding目录引言4locate
8、dintheTomb,DongShenJiabang,deferthenextdayfocusedontheassassination.
