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1、智课网IELTS备考资料雅思阅读实战训练模拟试题(九)摘要：为了帮助考生们更好地复习雅思考试，小马过河网雅思频道为各位考生整理了雅思阅读实战训练模拟试题(九)，供考生们参考使用，更多雅思阅读辅导请继续关注小马过河网雅思频道。下面小马过河网雅思频道为大家整理了雅思阅读实战训练模拟试题(九)，供考生们参考，以下是详细内容。★HowaFrenchmanisrevivingMcDonald'sinEuropeA.WhenDenisHennequintookoverastheEuropeanbossofMcDonald'sinJanuary2004,theworld'sbiggestrest
2、aurantchainwasshowingsignsofrecoveryinAmericaandAustralia,butsalesinEuropeweresluggishordeclining.OneexceptionwasFrance,whereMrHennequinhaddoneasterlingjobasheadofthegroup'sFrenchsubsidiarytosellmoreBigMacstohiscompatriots.Histaskwastoreplicatethissuccessinall41oftheEuropeancountrieswhereanti-
3、globalisers'favouriteenemyoperates.B.SofarMrHennequinisdoingwell.LastyearEuropeansalesincreasedby5.8%andthenumberofcustomersby3.4%,thebestannualresultsinnearly15years.Europeaccountedfor36%ofthegroup'sprofitsandfor28%ofitssales.Decemberwasanespeciallygoodmonthascustomerstooktoseasonalmenuofferi
4、ngsinFranceandBritain,andtoapromotioninGermanybasedonthegameofMonopoly.C.MrHennequin'srecipeforrevivalistobemoreopenabouthiscompany'soperations,tobe“locallyrelevant”,andtoimprovetheexperienceofvisitinghis6,400restaurants.McDonald'sisblamedformakingpeoplefat,exploitingworkers,treatinganimalscru
5、elly,pollutingtheenvironmentandsimplyforbeingAmerican.MrHennequinsayshewantstoengageinadialoguewiththepublictoaddresstheseconcerns.D.Heintroduced“opendoor”visitordaysineachcountrywhichbecamehugelypopular.InPolandalonesome50,000visitorscametoMcDonald'sthroughthevisitors'programmelastyear.TheNut
6、ritionInformationInitiative,launchedlastyear,putdetailedlabelsonMcDonald'spackagingwithdataoncalories,protein,fat,carbohydratesandsaltcontent.Thedetailsarealsoprintedontray-liners.E.MrHennequinalsowantspeopletoknowthat“McJobs”,thelow-paidmenialjobsatMcDonald'srestaurants,aremuchbetterthanpeopl
7、ethink.Butsomeofhiseffortshavebackfired:lastyearhesparkedacontroversywiththeintroductionofa“McPassport”thatallowsMcDonald'semployeestoworkanywhereintheEuropeanUnion.PoliticiansaccusedthefirmofaploytomakecheaplabourfromeasternEuropemoree
