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1、广东省国际会展业的现状、问题和对策研究摘要国际会展业因其迅猛发展并且具较很强的地区关联带动作用，受到全球各国的普遍关注。当前,国际会展业在我国尚属起步阶段,但发展势头极为强劲。在经济全球化的大背景下，会展国际化是会展业发展的必然趋势。同时，广州市是国内三大会展城市之一，会展业历史悠久、实力雄厚。面对会展业逐渐国际化的浪潮，广东省会展业如何发展？找准与国际先进城市的差距并逐步缩小差距，是参与会展的各界和政府面临的首要问题。广东省会展业要想快速健康的发展，就需要借鉴国际会展市场发展的成熟、先进的经验,，同时对国内与国际会展业的趋
2、势、发展特点等问题进行研究。本文通过分析国际会展业的发展趋势并结合广东省会展业的实际情况，对广东省国际会展业的现状进行总结，并提出对问题的方法对策。关键字：国际会展；广东；现状和问题；对策GuangdongInternationalConventionandExhibitionIndustrySituation,ProblemsandCountermeasuresAbstractAbstract：Conventionandexhibitionindustry,becauseitsrapiddevelopmentandarea
3、stimulatingeffectisverystrong,leadingrole,commonconcernofallthecountriesaroundtheworld。Atpresent,theInternationalConventionandexhibitionindustryinourcountryisstillininitialstage,butthedevelopmentmomentumisverystrong.Underthebackgroundofeconomicglobalization,theexhi
4、bitioninternationalizationistheinevitabletrendofthedevelopmentofexhibitionindustry.Atthesametime,GuangzhouisoneofthethreemajordomesticConventionandexhibitionindustrycityhasalonghistoryandverystrong.Infaceofconventionandexhibitionindustrygraduallythetidalwaveofgloba
5、lization,howtodeveloptheexhibitionindustryinGuangdongprovince?Findingtheinternationaladvancedcitygapandgraduallynarrowthegap,isoneofthemostimportantproblemsinexhibitionofallwalksoflifeandgovernment.ThedevelopmentofGuangdongProvince,forexhibitionindustrytotherapidan
6、dhealthy,itneedstolearnfrominternationalexhibitionmarketdevelopmentofmature,advancedexperience,atthesametime,thestudyofdomesticandConventionandexhibitionindustry,developmenttrendoftheproblems.Inthispaper,throughtheanalysisonthedevelopmenttrendoftheConventionandexhi
7、bitionindustry,andconsideringtheactualsituationofGuangdongProvince,conventionandexhibitionindustry,currentsituationofGuangdongProvince,theConventionandexhibitionindustryaresummarized,andputforwardcountermeasuresandmethodsontheproblem.Keywords:InternationalConferenc
8、eandExhibition;Guangdong;StatusandProblems;Countermeasure目录一、导论1（一）研究的背景和意义1（二）国内外研究综述1（三）研究思路和框架2（四）研究方法2二、国际会展业相关概述3（一）会展及国际会展业的概念3（二）国际会展业的特点3
