火塑减肥俱乐部创业计划书 2

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1、创业计划书公司名称：火塑减肥俱乐部公司性质：第三产业服务业地址：邮编：CEO：市场营销总监：人力资源总监：财务总监：联系电话：邮箱：Huosuclub@163.com公司主页：http://www.huosu.com.cn/24目录第一章计划摘要········································11.公司简介········································32.公司品牌和商标·····································43.公司的宗旨和目标············

2、·······················44.产品和技术优势·····································55.核心管理团队·······································56.主要竞争对手·······································57.市场竞争策略·······································68.竞争优势分析·······································6第二章营销计划··········

3、·······························61.目的··············································62.主要产品和业务范围·································73.市场概况···········································74.目标24···············································85.本企业的营销策略···································86.

4、营销人员激励策略··································117.服务策略··········································11第三章人力资源规划·····································111.产品服务···········································112.人力资源状况·······································123.人力资源的管理过程···························

5、······144.规划与招聘··········································145.培训与发展··········································156.考核、绩效管理······································157.薪酬管理············································168.文件管理············································17第四章财务规划··········

6、·······························181.关于做好本公司财务工作的说明························182.财务总汇24············································183.资金需求············································194.公司本年度盈利预计目标······························195.财务报表···········································19第五章

7、风险管理·········································22第一章计划摘要1.公司简介在当今时代，随着人们生活水平和消费水平的提高，人们的饮食变得越来越丰富、选择也越来越多样化，随之涌现出大批被肥胖困扰的人群。于是在第三产业服务业中，催生出提供减肥服务的行业。像一些健身俱乐部，中医针灸减肥，瑜伽减肥，还有目不暇接的减肥药品。基本上中国减肥市场是三分天下，第一类是减肥药品，第二类是特妆字外用减肥品，第三类是减肥、美体医疗机械。我们火塑减肥俱乐部正是在这种市场形式下应运而生。而我们的俱乐部是集饮食搭配、减肥药品、运动塑身为一

8、体，综合的、全面的、全新的减肥中心，也弥补了市场在这种形式上的空白，具有很大的发