2002年职称英语考试综合类a级试题

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2002年职称英语考试综合类A级试题第1部分：词汇选项（第1~15题，每题1分，共15分）　　下面共有15个句子，每个句子中均有1个词或短语画有底横线，请从每个句子后面所给的4个选项中选择1个与画线部分意义最相近的词或短语。答案一律涂在答题卡相应的位置上。　　1Thepriceofvegetablesfluctuatesaccordingtotheweather．　　Ajumps   Brises　　Cfalls    Dchanges　　2Didyoudothattoirritateher?　　Atease   B attract　　Cannoy    Dprotect　　3 Marylookedpaleandweary．　　Aill     Btired　　Cworried  Dpeaceful　　4Thewaterinthispartoftheriverhasbeencontaminatedbysewage(污水)．　　Apolluted   Bdowngraded　　Cmixed     Dblackened　　5Hertreatmentofthesubjectisexhaustive．　　Averyboring   Bverythorough　　CveryinterestingDverytouching　　6 Aliceisafascinatinggirl．　　Aabeautiful   Bapretty　　Canattractive Dapleasant　　7Hermoodcanbegaugedbyherreactiontothemosttrivialofincidents.16 　　Adisplayed   Bshown　　Cproved     Dassessed　　8TheoldladyletherflattoanEnglishcouple.　　Aoffered   Brented　　Cprovided  Dsold　　9 Shestoodtherecryingandtremblingwithfear．　　Ashaking   Bstaggering　　Cstruggling Dmurmuring　　10Theystrolledaroundthelakeforanhourorso．　　Aran    Brolled　　Cwalked Draced　　11Theconclusioncanbededucedfromthepremises．　　Aargued   Bderived　　Cpermitted  Dcome　　12Icannolongertoleratehisactions.　　Aputupwith    Baccept　　Ctake      Dsufferfrom　　13Ourplanistoa11ocateonememberofstafftohandleappointments　　Aask   Bpersuade　　Cassign  Dorder　　14Shehasbeenthesubjectofmassivemediacoverage.　　Aextensive   Bnegative　　Cresponsive Dexplosive　　15Iexpectthatshewillbeabletocaterforyourparticularneeds．16 　　Asupply     B reach　　Cprovide   D meet　　第2部分：阅读判断（第16~22题，每题1分，共7分）　　阅读下面这篇短文，短文后列出7个句子，请根据短文的内容对每个句子做出判断。如果该句提供的是正确信息，请在答题卡上把A涂黑；如果该句提供的信息是错误信息，请在答题卡上把B涂黑；如果该句的信息文章中没有提及，请在答题卡上把C涂黑。ComingSoon'toaTheaterNearYou!　　Whatarespecialeffects?Doyouenjoymoviesthatusealotofspecialeffects？　　Dinosaurs(恐龙)fromthedistantpast!Spacebattlesfromthedistantfuture!Therehasbeenarevolutioninspecialeffects，andithastransformedthemovieswesee.　　Therevolutionbeganinthemid-1970swithGeorgeLucas'sStarWars，afilmthatstunned(使震惊)audiences．Thatrevolutioncontinuestothepresent，withdramaticchangesinspecial-effectstechnology．ThecompanybehindthesechangesisLucas'sIndustrialLight&Magic(ILM)．AndthemanbehindthecompanyisDennisMuren，whohasworkedwithLucassinceStarWars．　　Muren'sinterestinspecialeffectsbeganveryearly．Attheageof6，hewasphotographingtoydinosaursandspaceships．At10，hehadan8-millimetermoviecameraandwasmakingthesethingsmovethroughstop-motion．(Stop-motionisaprocessinwhichobjectsareshotwithacamera．movedslightly,shotagain，andsoon．Whentheshotsareputtogether,theobjectoappeartomove.)　　TalktoMurenandyou'llunderstandwhatILMisallabout：takingonnewchallenges.By1989，Murendecidedhehadpushedtheoldtechnologyasfarasitwouldgo.　　Hesawcomputergraphics(图像)(CG)technologyasthewaveofthefutureand．tookayearofftomasterit．　　WithCGtechnology,imagescanbescannedintoacomputerforprocessmg，tbrexample，andmanyseparateshotscanbecombinedintoasingleimage．CGtechnologyhasnowreachedthepoint，Murensays，wherespecialeffectscanbeusedtodojustaboutanythingsothatmoviescantellstoriesbenerthaneverbefore．ThehugesuccessofJurassicParkanditssequel(续集)，TheLostWord,thestarsofwhichwerecomputer-generateddinosaurs，suggeststhatthismayverywellbetrue.16 　　16Thespecial-effectsrevolutionbeganinthemid-1980swithStarWars．　　ARightBWrongCNotmentioned　　17ILMisthecompanyresponsibleformanyofthechangesinspecial-effectstechnology．　　ARightBWrongCNotmentioned　　18DennisMurenstartedhisschoolingataveryearlyage．　　ARightBWrongCNotmentioned　　19Attheageof10，Murenwasabletousecomputergraphicstechnologytomakethingsmove．　　ARightBWrongCNotmentioned　　20Bythestop-motionprocess，manyseparateshotscanbecombinedintoasingleimage.　　ARightBWrongCNotmentioned　　21MurenfeelsthatwithCGtechnology,specialeffectscanbeusedtomakemoviesmoreexpressive.　　ARightBWrongCNotmentioned　　22Today'sfilmmakersemphasizespecialeffectsattheexpenseofthestory.　　ARightBWrongCNotmentioned　　第3部分：概括大意与完成句子(第23~30题，每题1分，共8分)　　阅读下面整蔓短文，短文后有2项测试任务：(1)第23~26题要求从所给的6个选项中为第2~5段每段选择1个正确的小标题；(2)第27~30题要求从所给的6个选项中选择4个正确选项，分别完成每个句子。请将答案涂在答题卡相应的位置上。MessagesfromtheMedia　　1．Theweatherforecast，astoryaboutthecandidatesinanelection，andmoviereviewsareexamplesofmessagesfromthemedia．Acommunicationmedium，ofwhichthe-plural(复数的)formismedia，isameansofcommunicatinga16 message．Examplesofmediaaretelevision，radio,newspapersandbooksandthetelephone．ThemediathatCanreachmanypeopleatoncearecalledmassmedia．　　2.Itisnotdifficulttothinkofothermessageswereceivethroughthemassmedia．Everydaywegethundredsofthem．Thinkaboutadvertisements，forexample．Weseeandhearthesemessagesalmosteverywherewego．Advertisementsareimportantmessages，eventhoughtheyaresometimesannoying．Theyhelpuscompareandevaluateproducts．　　3.Mostotusgetmoreinformationfromthemediathanfromtheclassroom．Think．foramoment，abouthowyoulearnaboutlocalnewsandevents．Doyoudependonotherpeopleorthemedia?Whataboutinternationalnews?Whatisthemostimportantsourceofinformationforyou?Peoplewhoareaskedthisquestionusuallyanswer，"Television"．　　4．Thinkofallthemessagesyoureceivedtoday．Perhapsyoureadanewspaperduringbreakfast，ormaybeyoureadadvertisementsonbillboards(露天广告牌)onyourwaytoschoo1．Didyoulistentoaweatherforecastorthesportsnewsontheradiothismorning?Rightnowyouaregettinginformationthroughaveryimportantmediumofmasscommunication-abook．　　5．Weusetheinformationwegetfromradio，television，newspapers，andothermediatomakedecisionsandformopinions．Thatiswhythemassmediaaresoimportant．Editorialsandarticlesinnewspapershelpusdecidehowtovote，consumerreportsontelevisionhelpusdecidehowtospendourmoney,andinternationalnewsontheradiomakesusthinkandformopinionsaboutquestionsofwarandpeace．　　23Paragraph2_____________　　24Paragraph3_____________　　25Paragraph4_____________　　26Paragraph5_____________　　AlmportanceofClassroomLearning　　BTelevision-ARichSourceofInformation　　CAdvertisementsaslmportantMessagesfromtheMassMedia　　DVariousMessagesOneMayReceiveEachDay　　EMedia-MeanstoCommunicateMessages16 　　FlmportanceoftheMassMedia　　27Eachdaywegetalotofmessagesfrom_____________.28Television,radioandbooksareallimportantmediaof_____________.29Formostpeopletelevisionisthemostimportant_____________.30ThemassmediaarcimportanttoUSbecausetheyshape_____________.　　Asportsnews　　Bourdecisionsandopinions　　Cmasscommunication　　Dourmessages　　Esourceofinformation　　Fthemassmedia　　第4部分：阅读理解(第31~45题，每题3分，共45分)　　下面有3篇短文，每篇短文后有5道题，每题后面有4个选项。请仔细阅读短文并根据短文回答其后面的问题，从4个选项中选择1个最佳答案涂在答题卡相应的位置上。第一篇ValuingChildhood　　Thevalueofchildhoodiseasilyblurred(变得模糊不清)intoday'sworld．Considersomerecentdevelopments：Thechild．murderersintheJonesboro，Ark．schoolyardshootingcasewereconvictedandsentenced．Twoboys，7arid8，werechargedinthemurderofan11-year-oldgirlinChicago．　　Childrenwhocommithorriblecrimesappeartoactoftheirownwill．Yet，aslegalproceedingsinJonesboroshowed，theoneboywhowasabletoaddressthecourtcouldll'tbegintoexplainhisacts，thoughhetriedtoapologize．Theremayhavebeenamotive——youthfuljealousy(妒忌)andresentment．Butadeeperquestionremains：Whydidtheseboysandothersin16 　　similartroubleapparentlylackanyinner,moralrestraint?　　ThatquestionechoesfortheaccusedinChicago，youngastheyare．Theywantedthegirl'sbicycle，aselfishimpulsecorn．mortenoughamongkids．　　Redemption(拯救)isapracticalnecessity．Howcanvalueberestoredtoyounglivesdistortedbyactsofviolence?TheboysinJonesboroandinChicagowillbeconfinedininstitutionsforarelativelyshorttime．Despitehorroratwhatwasdone，childrenarenot-cannotbe-dealtwithasadults，notifapeoplewantstoconsideritselfcivilized．That'swhypoliticians'criesforadulttreatmentofyouthfulcriminalsultimatelymissthepoint．　　Butthemoralvoid(真空)thatinvitesviolencehasmanysources．Familyinstabilitycontributes．Sodoeseconomicstress．Thatvoid，however,canbefilled．Theworkstartswithparents,whohavetoaskthemselveswhetherthey'redoingenoughtogivetheirchildrenafirmsenseofrightandwrong．Aretheyreallymonitoringtheiractivitiesandtheirdevelopingprocessesofthought?　　Schools，too，havearoleinbuildingcharacter．Sodoyouthorganizations．Sodoyouthentorcementagencies，whichcandomoretoinformtheyoungaboutlaws，theirmeaning，andtheirobservance(遵守)．　　Thegoal，ultimately,istoallowallchildrenanormalpassagefromchildhoodtoadulthood(成年)，sothattragicgapsinmoraljudgementarelesslikelytooccur.Therelativefewwhofillsuchgapswithactsofviolencehintatmanyotherswhodon'tgothatfar,butwho1ackthemoralfoundationschildhoodshouldprovide——andwhichprogressivehumansocietyrelieson．　　31ThetwoboysinChicagowere　　Ashot．　　Bmurdered．　　Caccused．　　Dsentenced．　　32TheboysinJonesboroandChicagoapparentlylackedasenseof　　Arightandwrong．　　Bdiscipline．16 　　Cshame．　　Dsafety．　　33Accordingtopoliticians，whenchildrencommitcrimes，theyshouldbetreatedinthesamewayas　　Amurderers．　　Bcriminals．　　Cvictims．　　Dadults．　　34Whichofthefollowingdoesthewriterciteasasourceofmoralvoid?　　AOfficialcorruption．　　BSocialinjustice．　　CFamilyinstability．　　DRacialdiscrimination．　　35WhichofthestatementsisNOTtrueaccordingtothispassage?　　AParentsshouldstrengthenmoralinstruction．　　BSchoolsshouldhelpcreateamoralsenseinchildren．　　CLawenforcementagenciesshoulddomoretohelpchildrenunderstandlaws.　　DYouthorganizationsplaynoroleinbuildingcharacter．第二篇CharacteristicsofPublieity　　Publicityoffersseveralbenefits．Therearenocostsformessagetimeorspace.Anadinprime-timetelevisionmaycost$250，000to$500，000ormoreperminute，whereasafive-minutereportonanetworknewscastwouldnotcostanything．However,therearecostsfornewsreleases,apublicitydepartment，andotheritems．Aswithadvertising，publicityreachesamassaudience.Withinashorttime，newproductsorcompanypoliciesarewidelyknown．Line516 　　Credibilityaboutmessagesishigh，becausetheyarereportedinindependentmedia.Anewspaperreviewofamoviehasmorebelievabilitythananadinthesamepaper,becausethereaderassociatesindependencewithobjectivity．Similarly,peoplearemorelikelytopayattentiontonewsreportsthantoads．Forexample，TheWomen'sWearDailyhasbothfashionreportsandadvertisements．Readersspendtimereadingthestories，buttheyflipthrough(浏览)theads．Furhermore，theremaybe10commercialsduringahalf-hourtelevisionprogramorhundredsofadsinamagazine．Featurestoriesaremuchfewerinnumberandstandoutclearly．　　Publicityalsohassomesignificantlimitations．Afirmhaslittlecontrolovermessages，theirtiming，theirplacement，ortheircoveragebyagivenmedium．Itmayissuedctailednewsreleasesandfindonlyportionscitedbythemedia；andmediahavetheabilitytobemuchmorecriticalthanacompanywouldlike．　　Forexample．in1982，Procter&Gamblefacedasubstantialpublicityproblemoverthemeaningofits123-year-oldcompanylogo(标志)．Afewministersandotherprivatecitizensbelievedthatthesymbolwassacrilegious(亵渎的)．Thesebeliefswerecoveredextensivelybythemediaandresultedinthefirmreceiving15，000phonecallsabouttherumorinJunealone.Tocombatthisnegativepublicity,thefirmissuednewsreleasesfeaturingprominentclergy(神父)thatrefuted(消除)therumors，threatenedtosue(控告)thosepeoplespreadingthestories，andhadaspokespersonappearonGoodMorningAmerica．Themedia．cooperatedwiththecompanyandthefalserumorsweretemporarilyputtorest．However,in1985，negativepublicitybecamesodisruptivethatProcter&Gambledecidedtoremovethelogofromitsproducts．　　Afirmmaywantpublicityduringcertainperiods，suchaswhenanewproductisintroducedornewstoreopened．butthemediamaynotcovertheintroduetionoropenmguntilafterthetimeitwouldaidthefirm．Similarly,themediadeterminetheplacementofastory；itmayfollowa　　reportoncrimeorsports.Finally,themediadeterminewhethertocoverastoryatallandtheamountofcoveragetobedevotedtoit．Acompany-sponsoredjobsprogrammightgounreportedorreceivethree．sentencecoverageinalocalnewspaper．　　36Theword"mass"inLine5couldbestbereplacedby　　Agrouped．　　Bcrowded．　　Cgathered．16 　　Dlarge．　　37Thesecondparagraphimpliesthatpeoplearemorelikelytobelievestories　　Ainanewspaperthaninawomen'sdaily．　　Binanewspaperthaninamagazine．　　Cinanindependentnewspaperthaninadependentnewspaper．　　Dinamagazinethaninalocalnewspaper．　　38Accordingtothepassage，whichofthefollowingstatementsistrue?　　AAfirmcancontrolandtimepublicityaccurately．　　BAfirmcanneithercontrolnortimepublicityaccurately．　　CAfirmcaneithercontrolortimepublicityaccurately．　　DInmostcasesafirmcancontrolandtimepublicityaccurately．　　39TheexampleinParagraph4isintendedtodemonstrate　　Athepowerofpublicity．　　Bthevictimofpublicity．　　Ctheterribleeffectsofrumors．　　Dthevulnerabilityofpeopletopublicity．　　40Thepassageimpliesthat　　Atheplacementofastoryisnotquiteimportant．　　Bthereportofacrimemaynotbetrue．　　Clocalnewspapersarenotinterestedincompany-sponsoredprograms.　　Dpublicityisnotalwaysnecessary．　　第三篇EffectsofEnvironmentalPollution16 　　Ifpoilutioncontinuestoincreaseatthepresentrate，formationofaerosols(浮质)intheatmospherewillcausetheonset(开始)ofaniceageinaboutfiftyyears'time．Thisconclusion,reachedbyDrS．I．RasoolandDrS．H．SchneideroftheUnitedStatesGoddardSpaceFlightCentre，answerstheapparentlyconflictingquestionsofwhetheranincreaseinthecarbondioxide(二氧化碳)contentoftheatmospherewillcausetheEarthtowarmuporincreasingtheaerosolcontentwillcauseittocooldown．TheAmeficanshaveshownconclusivelythattheaerosolquestionisdominant．　　Twospectreshauntingconservationistshavebeentheprospectthatenvironmentalpollutionmight1eadtotheplanet'sbecomingunbearablyhotorcold．Oneoftheseghostshasnowbeen1aid．becauseitseemsthatevenanincreaseintheamountofcarbondioxideintheatmospheretoeighttimesitspresentvaluewillproduceanincreaseintemperatureofonly2℃.whichwouldtakeplaceoverseveralthousandyears．Buttheotherproblemnowloomslargerthanever．　　Aerosolsarecollectionsofsmallliquidorsolidparticlesdispersedinairorsomeothermedium．Theparticlesareallsotinythateachiscomposedofonlyafewhundredatoms．Becauseofthistheycanfloatintheairforaverylongtime．Perhapsthemostcommonlyexperiencedaerosolisindustrialsmog(烟雾)ofthekindthatplaguedLondoninthe1950sandisanevengreaterprobleminLosAngelestoday．ThesecollectionsofaerosolsreflecttheSun'sheatandtherebycausetheEarthtocool．　　DrRasoolandDrSchneiderhavecalculatedtheexacteffectofadustaerosollayerjustabovetheEarth'ssurfaceinthetemperatureoftheplanet．Asthelayerbuildsup．thepresentdelicatebalancebetweentheamountofheatabsorbedfromtheSunandtheamountradiatedfromtheEarthisdisturbed．TheaerosollayernotonlyreflectsmuchoftheSun'slightbutalso　　transmitstheinfrhred(红外线的)radiationfrombelow．So，whiletheheatinputtothesurfacedrops．thelossofheatremainshighuntiltheplanetcoolstoanewbalancedstate．　　Withinfiftyyears，ifnostepsaretakentostopthespreadofaerosolsintheatmosphere，acoolingoftheEarthbyasmuchas3.5℃.seemsinevitable．Ifthatlastsforonlyafewyearsitwouldstartanothericeage，andbecausethegrowingicecapsateachpolewouldthemselvesreflectmuchoftheSun'sradiationitwouldprobablycontinuetodevelopeveniftheaerosol　　layerweredestroyed．　　TheonlybrightspotinthisgloomyforecastliesinthehopeexpressedbyDrRasoolandDrSchneiderthatnuclearpowermayreplacefossilfuelsintimeto16 preventtheaerosolcontentoftheatmospherefrombecomingcritical．　　4lTheauthor'smainpurposeinwritingthearticleistowarnof　　Awarmweather．　　Bhotweather．　　Canewiceage．　　Danewiceberg．　　42Theword"species"inthesecondparagraphisclosestinmeaningto　　A"pollution"．　　B"carbon．dioxide"．　　C"aerosols"．　　D"ghosts"．　　43Welearnfromthethirdparagraphthat　　ALondonwasplaguedwithratsinthe1950s．　　BLondoniscoveredwithsmogtoday．　　CLondonwaspollutedbysmoginthe1950s．　　DLosAngelesisasheavilypollutedtodayasLondonwasinthe1950s．　　44Whatwillhappenifthedustaerosollayerdevelops?　　ATheEarthwillgetextremelyhot．　　BThebalancebetweentheamountofheatabsorbedfromtheSunandtheamountlostcouldhardlybemaintained．　　CThelightoftheSuncouldnolongerreachthesurfaceoftheEarth．　　DInfraredradiationcouldnolongerbetransmittedfromtheEarthtoouterspace．16 　　45Theonlywaytostopthespreadofaerosolsintheatmosphere，accordingtoDrRasoolandDrSchneider,istouse　　Afossilfuels．　　Belectricpower．　　Cnuclearenergy．　　Dcoalpower．　　第5部分：补全短文(第46～50题，每题2分，共10分)　　阅读下面的短文，文章中有5处空白，文章后面有6组文字，请根据文章的内容选择5组文字，将其分别放回文章原有位置，以恢复文章原貌。请将答案涂在答题卡相应的位置上。Broken：DreamsofRuralPeace　　ItwasduskinTubneyWoods．deepinratalOxfordshire．Thebirdsweresingingattheendofanotherperfectday．Thewomanlivingattheedgeoftheforestcouldstanditnolonger：Shephonedthelocalnoisepollutionofficer．　　"It'stherooks(秃鼻乌鸦)，"shesaid．"Ican'tbearthatawfulcawing(呱呱地叫)noise．Canyoudosomethingaboutit?"　　ThecallwasnosurprisetoofficialsattheValeofWhiteHorseDistrictCouncil．________(46)Thecountryside，aseverycountry-dwellerknows，canbeahellishly(可怕地)noisyplace．　　LastweekDavidStead，aWestYorkshirefarmer,appearedincourtinWakefieldaccusedofallowinghiscockstobreaknoiseregulationsbycrowing(打鸣)atdawn，wakinganeighbour．________(47)SixmonthsagoCorky,afour-year-oldcock，wasbannedfromcrowingaftercomplaintsintheDevonvillageofStoke．　　Complaintsabout'noisereasonableornot——areatrecordlevelsincountryareas.Environmentalhealthofficerssaythisispartlybecauseofanincreaseinnoisyactivity．Howeverasignificantnumberofcomplaintscomefromnewcomerstothecountryside．　　Therearemanysourcesofruralnoise．________(48)Mechanisedgraindriers，usuallyswitchedonforthreeweeksinSeptember,canproduceamaddeninglow-frequencyhum．MikeRoberts．chiefenvironmentalhealthofficeratValeofWhiteHorse，saidnoiseoftensoundedworseinthecountrysidethanincities．With16 lessbackgroundsound,unwelcomenoisescanseemlouderandtravelfurther．　　Theoddestcomplaints．however,aretheonescouncilofficialscandonothingabout．ValeofWhiteHorseofficialshavebeenaskedtosilencenotonlynestingrooks．Pigeonsandpheasants(雉鸡)havealsocausedconcerrl．InKent，councilofficialshavebeenaskedtosilencebabylambs________(49)Anotherinsistedhecouldhearanalienspaceshiplandingoverthegardenfence．　　"Wegetregularcomplaints．Theyusuallycomefromretiredpeoplewhohavejustmovedintothecountry．Wesendthemapoliteleaer．"　　Andtheladywhocomplainedabouttherooks?Shewaspolitelytoldshewouldhavetoputupwithit．"________(50)"saidMrRoberts．"Intheend，sheacceptedtherewasnothingmuchshecoulddo-exceptmoveout．"Itisnotrecordedwhowon，theladyortherooks.　　AMrSteadsaidtheywereonlydoingwhatcomesnaturally．　　BWeaskedherwhatweweresupposedtodo，shootthebirds，orchopthetreesdown?　　CTheyhaveheardeverykindofcomplaint.　　DOnemanrangtosayhewaskeptawakebythesplashingofafountaininthegardennextdoor.　　EThecouncilwillaskthefarmertomoveit．　　FFarmmachineryisacommoncause．　　第6部分：完形填空（第51~65题，每题1分，共15分）　　阅读下面的短文，文中有15处空白，每处空白给出4个选项，请根据短文的内容从4个选项中选择1个最佳答案，涂在答题卡相应的位置上。ImportanceofthePublicImage　　Publicimagereferstohowacompanyisviewedbyitscustomers，suppliers，andstocknoIdes（股东），bythefinancialcommunity，bythecommunitiesinwhichitoperates，andbythefederalandlocalgovernments．Publicimageiscontrollabletoa________（51）extent，justasthe　product，price，place，andpromotionaleffortsare．　　Afirm'spublicimage________(52)avitalroleintheattractivenessofthefirm16 anditsproductstoemployees，customers，________(53)tosuchoutsidersasstockholders，suppliers，creditors(债权人)，governmentofficials，aswellas________(54)specialgroups.Withsomethingsitisimpossibletosatisfyallthediversepublics：forexample，anewhighlyautomatedDlantmaymeetthe________(55)ofcreditorsandstockholders，butitwillundoubtedly'findresistancefromemployeeswhoseetheir________(56)threatened.Ontheotherhand，high．qualityproductsandservicestandardsshouldbringalmostcompleteapproval，________(57)lowqualityproductsandfalseclaimswouldbewidelylookeddownupon.　　Afirm'spublicimage，________(58)itisgood，shouldbetreasuredandprotected.Itisa________(59)assetthatusuallyisbuiltupoveralongandsatisfyingre1ationshipofafirmwithitspublics．Ifafirmhas________(60)aqualityimage，thisisnoteasilycounteredorimitatedbycompetitors.________(61)animagemayenableafirmtochargehigherprices,towoo(追求)thebestdistributorsanddealers，toattractthebestemployees，to________(62)themostflavorablecreditorrelationshipsandlowestborrowingcosts?Itshouldalsoallowthefirm'sstocktocommandahigherprice-earningsratiothanotherfirmsinthesameindustry________(63)suchagoodreputationandpublicimage.　　Anumberoffactorsaffectthepublicimageofacorporation.________(64)includephysicalfacilities，contactsofoutsiderswithcompanyemployees，productqualityanddependability,prices________(65)competitors，customerservice，thekindofadvertisingandthemediaandprogramsused，andtheuseofpublicrelationsandpublicity．　　51AconsistentBconsiderableCconsiderateDfree　　52AestablishesBplaysCmakesDobtains　　53AbutBhoweverCandDas　　54AchangingBvariableCdeviateDdiverse　　55AthoughtBcreditCapprovalDidea　　56AbowlsBiobsCmachinesDthemselves　　57AwhileBwhenCasDand　　58AasBifCwhichDsince　　59AvaluableBworthlessCworthwhileDsatisfactory16 　　60AcopiedBdevelopedCfoundDlearned　　61AWithBSuchCLikeDBecause　　62AprospectBinspectCsuspectDexpect　　63AwithBwithoutCinDof　　64ATheyBManyCSomeDMost　　65ArelatedtoBconnectedwithCrelativetoDdependentto16