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1、Digitalcollections:Ifyoubuildthem,willtheyvisit?FrederickZarndtIFLANewspapersSection,CoronadoCAUSAfrederick@frederickzarndt.comBrianGeigerCaliforniaDigitalNewspapersCollection,UniversityofCaliforniaRiverside,RiversideCAUSAbgeiger@ucr.eduRobertStaufferHoʻolaupaʻiHawaiianNū
2、pepaCollection,HonoluluHIUSAbob@rstauffer.comAlyssaPacyCambridgePublicLibrary,CambridgeMAUSAapacy@cambridgema.govMeredithPalmerDLConsulting,Hamilton,NewZealandmeredith@dlconsulting.comJoannaDiPasqualeVassarCollege,PoughkeepsieNYUSAjdipasquale@vassar.eduCopyright©2013byFre
3、derickZarndt,BrianGeiger,RobertStauffer,AlyssaPacy,MeredithPalmer,JoannaDiPasquale.ThisworkismadeavailableunderthetermsoftheCreativeCommonsAttribution3.0UnportedLicense:http://creativecommons.org/licenses/by/3.0/Abstract:Howdoyourculturalheritageorganization’sdigitalcolle
4、ctionsfareinsearchrankings?Assumingyourcollectionshavenewspapersfrom1915,willaGooglesearchforinformationaboutthe“BattleofGallipoli”returnresults?AttheApril2012BibliothèquenationaledeFranceInternationalNewspapersConference,oneoftheauthorsexaminedwebtrafficrankingsandsearch
5、resultsfordigitalnewspapercollectionsatlibrariesaroundtheworld.Bothtrafficrankingsandsearchresultsshowedthatcontentinculturalheritageorganizations’digitalcollectionsdwellinInternetobscurity(http://bit.ly/parisinternationalnewspapers).1SouthChinaNormalUniversity(202.116.41
6、.69)-2016/1/26DownloadInthissessionwere-visittheserankingsandresults,examiningwhatitmeansforadigitalcollectiontobesuccessful.Issuccessonlyaboutpageviews,uniquevisitors,andbounce1rates?ParaphrasingTrevorOwensblog,ifthemissionofaculturalheritageorganizationismorethanrandomu
7、sersflippingthroughthepagesofitsdigitalcollections,howdoesoneencourageandmeasurecommunityengagement?Iscrowdsourcing“thesinglegreatestadvancementingettingpeopleusingandinteractingwithlibrarycollections”?Wedescribesimplemethodssomeorganizationsareusingtomarkettheircollectio
8、nsandengagetheirusersbycombiningabalancedmixofdigital,socialandprintmediaandleveragingtheirprima
